Instagram.
Google to Add Buy Buttons in Sponsored Mobile Search Results
Google is going to hop on the buy button bandwagon, but will the tech giant be able to become an online marketplace like Amazon?
Instagram Upgrades Search, Editing, and Explore Features
Instagram listened to its users and determined that it was time to evolve its system to meet the needs of consumers.
A Step-by-Step Guide to Creating Robust Content for the Holiday Season
While search marketers make it a point to continuously monitor the performance of their keywords and modify their PPC marketing bids, the…
The Art of 6 Simple Questions
How often do you run into a road block when creating killer content? What do you do to keep your blog, video,…
Reaching the College Market With PPC
With the start of a new school year fast-approaching, it's time for businesses to tap into the lucrative college market with PPC…
Is SEO Dead? NOOOOOOO!
Enough! The authors and publishers of "SEO is dead" articles must stop trying to pass off mythical and erroneous statements as facts…
Want to Measure Social ROI? Start with These 5 Cross-Channel Metrics
One reason for the difficulty of measuring social ROI is that data from the networks is hard to get and connect to…
How to Create a Social Media Friendly Landing Page
The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each…
10 Social Media PR Lessons From #OITNB
With the big push in content marketing and the use of social media as a commonplace tactic for brands, rising above the…
How to Optimize Your Content Strategy With Social Listening
If you understand what your customers are saying, what they need, and how they want to get it, you can craft the…
Google+ Drops Controversial Real Name Policy After 3 Years
Google+ has revised its real names policy. According to Google the previous restrictions "helped create a community made up of real people,…
Social Media Marketing Gone Wrong
Social media can be an effective traffic driver when done well, but can truly alienate your customers when done badly, or when…
Optimizing Across Paid & Organic Search: 3 Ways to Maximize Value
With more data available to help make smarter decisions, brands are being more strategic about when and where they overlap paid and…
The 10 Best Ways to Generate Traffic Without Google
Rather than worry about losing or never having Google organic search traffic, plan for it. You can't rely on a single traffic…
5 Boring Companies With a Fascinating Social Strategy
Some "boring" companies have proved that even the boring can become fascinating when smart people are at the helm. Here are five…
Link Building for Gaming Companies
Developing links for gaming companies is a lot of fun. But it's an extremely competitive area. Here's how to get great links…
Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]
School may have just got out for some, but that doesn’t mean search marketers can take a break. According to data coming…
Backlinks = Rankings, Rankings = Traffic – Deal With It
Cheap, easy, automated link spamming is no longer an option for those in it for the long haul. Editorial link building is…
Link Building for Real Estate Websites
Professional home stagers transform homes into showrooms. To get more links to your real estate website and attract more traffic, you also…
Organic Social Media: Why Marketers Must Join the Conversations
The opportunity to reach your customers on social networks is enormous. What should marketers who are overly dependent on paid media in…
26 Free (or Free-to-Try) Content Curation Tools
Content isn't always practical or cost effective to produce on a regular basis. That's where curating content can come in handy. Here's…
Why You Need to Own Your Data & Digital Assets
Data is the lifeblood of a sustainable business. It drives decisions on content, usability, SEO, social, and more. The brand must assert…
Link Building for Restaurants: The Ultimate Guide
The restaurant industry is absolutely perfectly primed for creative marketing ideas. These link building recipes are ripe for you to use to…
Google’s Matt Cutts: Small Sites Can Beat Large Sites in Search Results
If you run a smaller website, it can be frustrating to know that even though your site has great content, you aren't…
Conquering Content Marketing, Step 5: Measurement
You have to experiment to find out what works, and it starts with tracking. You can't just generate reports and call it…
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