Instagram.
A Lesson in Social Espionage: How to Dissect a Competitor’s Social Strategy
Gain valuable insights about an industry, a company, or a competitor by carefully dissecting their social activity. In this example, the personal care brand Dove, the following exercises,…
The Complete Social Media Spring Cleaning Checklist
Get organized and bring some order to your social media strategies with a little routine maintenance. Use this checklist to give your…
How Brands Can Connect With Teens Using Social Media
Teenagers can be a fickle group. Brands that win with teens stay ahead of the curve and are present on the platforms…
Social Media Monetization in a ‘Mobile First’ World
Mobile-first networks Instagram, Snapchat, and Vine reach strategic, engaged audience segments (i.e., young people), which is clearly compelling to marketers. So it's…
Facebook Aims to Restrict Gun Sales With New Rules
Facebook is jumping into the gun rights debate by creating new clear policies regarding the gun sales on their social media platform.…
Conquering Content Marketing, Step 3: Facing the ‘Fans’
When content is created, technical optimization is needed – keyword placement, engaging copy, and effective calls to action – but these activities…
5 Brilliant Ways to Use #Hashtags in Social Media Marketing
Hashtags are more than just a way to categorize posts or add a narrative to your updates. Here are some innovative ways…
5 Social Media Profile Optimization Tips for Brands
Optimizing a social media profile is easy and only takes a few minutes. Here are five recommendations on how to give your…
Social Advertising Revenues Forecast to Grow 31% in 2014
EMarketer has published the latest social ad revenue numbers for Facebook, Twitter, LinkedIn, and others, and offers projections for 2014 and 2015.…
Employees & Your Brand: How to Reduce the Risk of Reputation Nightmares
Do you know what your employees are saying about you and your company online? Do you have a clear social media policy?…
Top Online Retailers Favor Facebook for Traffic and Sales [Study]
Social technology company 8th Bridge released a report that looks at nearly 900 online retail brands and their social adoption. It found…
16 Examples of How to Use Non-SEO Friendly Content for SEO
Multimedia formats can be used to not only garner links, but also worked into a larger strategy that has implications for search.…
6 Tips for Leaving Your Marketing Bubble
Make 2014 the year you break free from the marketing box/bubble/silo you've become stuck in. Make this the year you move toward…
Reverse Engineer Sociology & Influencer Understanding for Outreach Success
Reaching out to influencers is incredibly time consuming. Building relationships in an environment where most of those journalists and site owners you…
40% of Facebook Users Visit the Site Multiple Times Per Day [Study]
Pew's new research reveals that Facebook has been the most popular U.S. social media site (7 in 10 online adults had Facebook…
5 Social Media Advertising Trends to Watch for in 2014
2013 has been an incredible year of growth for social media advertising, with new features, targeting options, and channels to explore. But…
Top 10 Trends in Mobile Across Paid, Owned, Earned Media
The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing space. With…
20 Top YouTube and Video Marketing Stories of 2013
YouTube dominated the video marketing headlines again this year – but the launches of Twitter's Vine and Facebook's Video on Instagram as…
8 Video Types to Add to Your Content Marketing
With so many different ways to incorporate video into your content marketing, there's no excuse not to. Here are eight video production…
Bing Webmaster Tools Connected Pages Let You See Owned Content Search Terms
Bing has introduced Connected Pages, a feature that lets you claim your owned content properties (e.g., your Facebook business page, LinkedIn profile,…
5 Key Takeaways from SES Chicago 2013
Did you know every $1 invested in UX testing yields a $100 return? And that every piece of content should have at…
New Pinterest, Instagram Advertising Options: 4 Tips for Brands
Two of the most popular social media destinations, Pinterest and Instagram, have announced the addition of paid advertisements to user's feeds. Here's…
The Role of #Hashtags in Social Media and Search
Hashtags can be extremely powerful. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social…
Content Marketing for Small Business: The Five Ws
Do everything you can to get your good content out there and follow its traction. Even if you're a small business, you…
Brands Account for 40% of Top 1,000 Most Shared Instagram Videos
New data from Unruly shows that 40 percent of the thousands most shared Instagram videos last month came from brands. MTV had…
Page 4 of 6