Yahoo is rumored to be planning a return to search – both organic and paid. CEO Marissa Mayer has reportedly spearheaded two projects, code-named Fast Break and Curveball, aimed at getting the company out of its search deal with Microsoft.
Search is everywhere, which means organizations must produce high-quality and authoritative, yet informatively entertaining, content that is device agnostic and encourages a uniquely human social echo for it to be deemed search engine optimal.
When you think search, no doubt you think Google. But there are other popular major search engines (e.g., Bing, Yahoo, Yandex, and Baidu) that you can turn when searching for information, images, maps, videos, products, or something local.
Inktomi back in the day was the top search engine and worth billions. But the story that you don't hear very often is how it died. Diego Basch, a current LinkedIn employee and former Inktomi engineer tells his version of the story.
Is now the time for search engines to radically reinvent themselves? Consider these factors.
At SMX East this week, Cris Pierry, the Senior Director of Yahoo! Search, surprised everyone by saying that Yahoo! had stopped supporting ... read more
Search activity at Yandex grew by 94 percent this year, topping Google's 58 percent and Microsoft's 41 percent growth. Is it economics? Or is it something to do with search technology?
While the social media space is becoming more defined every day, it's still the Wild West; especially when you look to take your strategy international. It may seem overwhelming, but if you embrace the opportunity, you could get large payoffs.