For markets in Asia Pacific, Google's move to restructure itself under Alphabet will give products more autonomy to expand in the region.
What are some of the most common problems international brands face in their paid search management?
Link building for an international campaign means building on the foundation of domestic link building practices and considering how a non-domestic search engine might look at a link. Here are a few basic recommendations.
When getting started in international SEO, one of the most important items of an optimal strategy includes how to properly structure your domain name and URL to signify the country the website is targeting and/or language the website is in.
Google engineers fight spam in 40 different languages throughout the world, according to Matt Cutts, but English search spam in the U.S. on Google.com tends to get more attention, since not every engineer can speak specific languages.
Coordinating an international SEO program can feel a lot like herding cats. Still, as common markets mature and competition increases, optimizing abroad may provide you with the highest return on your spend. You can’t afford to assume too much.
Once again, the Google AdWords team has reported on its continued efforts to eliminate bad AdWords ads. This year, they've released an infographic that recounts all they have done over the past year to reduce the number of bad ads that appeared.
A Google Trends update gives the tool a new interface and incorporates features from Insights for Search, which has been bundled into Trends, alongside HTML5 charting tools. Trends for Websites is no longer available.
For a long time English has reigned as the most commonly used language of the Internet. But it only represents just over a quarter of total usage. Here’s why going multilingual should be a central priority for mobile search strategies.