What will the latest update of Penguin bring and how can webmasters prepare?
The last couple of weeks have given rise to a lot of cussing and discussing, regarding penalties levied against sites on both ends of the guest blog spectrum. Here are a few things that should help keep you safe from a guest blogging-related penalty.
Given that any decision about the credibility of linking signals that is left up to a machine can't be correct 100 percent of the time, can we know the extent to which incorrect link evaluations occur, and the extent to which negative SEO works?
Want to increase qualified traffic, leads, and conversions? This six-step process will help you figure out which keywords are driving conversions, and guide actionable steps to improve the performance of your best and worst performing terms.
Demonstrating ROI is a critical element of marketing performance when faced with reporting obstacles. Here are five recommendations for providing greater performance measurement on B2B SEO programs impacted by "not provided" traffic percentages.
A new report says that Google's Penguin update is getting stricter. Initially, websites with about 80 percent manipulative links saw their rankings demoted. Now Google Penguin is hitting sites with link profiles composed of 65 percent of bad links.
If you’re redesigning or rebuilding your website, a hasty start or too much enthusiasm without research to support it almost always leads to increased budgets and disorganization. Consider these things before doing anything to your existing site.
A Google search quality engineer has shared three interesting bits of advice for webmasters and SEO professionals: Which links should you focus on? Does disavow data hurt website rankings? And should you use the site-wide disavow functionality?
Google has made it clear that rel=author tag will be an important tag now and in the future for valuation of content and to understand real people and followers. SEO practitioners should make all efforts to add this tag to relevant content pages.