In spite of the transient nature of this ever-evolving and converging field, here are five skills that will allow digital marketers to adapt and thrive as hybrid professionals.
As Google gets better and better at determining what blocks within your website serve what purpose, links within your main content are becoming much more important.
Google has been talking about the Knowledge Vault, an upgraded Knowledge Graph that touts "automatic knowledge base construction" and doesn't rely on community-curated databases.
While there are some jobs better left to programmers, coders, and quality assurance specialists, there's room for us marketers to step up our game. Master these five skills to rely on developers a little less and get your work done a little quicker.
Google Webmaster Tools is the primary mechanism for Google to communicate with webmasters and helps alert you about issues with your site. This guide will walk you through the various GWT features, and what actionable data can be found within.
Content marketing has nuances that are important to understand and master, especially when measuring and analyzing its effectiveness in driving real business. This framework provides clarity on what components are important to analyze and measure.
How does Google determine what they will use for the title of your page in search results? Is it influenced by schema? Is this influenced by certain headings (H1s or H2s)? Why won't Google just show your title tag? Google's Matt Cutts explains.
Schema markup is proving to be extremely important in the SEO industry. Here's some top advice and suggestions to reap the rewards of more traffic and better website representation in search engines on the international front.
Whether your website is outdated, isn't mobile-friendly, or you just know it's time for a redesign, you can follow these steps to successfully redesign your website without compromising SEO efforts, and actually strengthen your SEO strategy.