As AdWords and +1 evolves, Google will monetize not just what you do, but who you are. We've only seen the tip of the iceberg of how social media will impact paid search advertising.
A poll by Harris Interactive for Buddy Media showed that brands are hampered by finding the right ROI metrics in their adoption ... read more
The transition for advertisers from online to mobile search is still in its infancy, so there are massive benefits for early adopters. Get ahead of other marketers, understand the space, and drive your brand as a leader.
Pay-per-call provider Ingenio and market research firm Harris Interactive released results of a survey today that shows interesting data around consumer preferences ... read more
Yahoo has recently been putting more of an emphasis on social media and user-generated content in its local search product.
Many Internet companies, especially some of the much-hyped Web 2.0 startups, are busy building tools and applications for which no mainstream consumer ... read more
To go along with “Shopping Search Week” in SearchDay, InternetRetailer.com has some new numbers from a Harris Interactive survey that was commissioned ... read more
A recent study from Harris Interactive shines interesting light on the behavior and preferences of Americans when searching the web.