Google has published a whitepaper called "Settling the Quality Score" and updated the 5-year-old Hal Varian-AdWords Quality Score video. While the new content is mostly a re-hash of old stuff, they do disclose a few new insights about Quality Score.
Paid search is a lot like nutrition: there's an excess of data, but a big shortage in optimization. Here's how to reduce PPC data complexity and make profitable decisions.
A key piece to your bottom line performance is understanding how average position works and impacts your campaigns. Test and optimize this data in context of your total search campaign to see your total results improve.
As of now the Google AdWords API does not support Position Preference and the option will be retired completely by early May, ... read more
Google (UK) released a new web site, a digital magazine layout, brings forth resources in the form of interviews entitled; Think Quarterly, ... read more
Last month, Google launched Bid Simulator in AdWords. The idea behind the simulator is to calculate whether or not spending more or ... read more
Google’s Chief Economist Dan Friedman Hal Varian and his team have conducted research on whether ad position affects conversion rate. Their conclusion ... read more
Aaron Wall, author and founder of the SEOBook website, called out Google today for accepting PPC ads promoting bogus Google money making ... read more