According to recent research from IgnitionOne, paid search is up year-over-year, particularly in mobile. Meanwhile, Facebook's display growth continues to threaten Google.
These lessons can help search marketing agencies or people looking to start an agency boost profits, increase client retention, and hire more talented employees.
This year will be fueled with continued growth around usage and demand. For brands, that means staying sharp on three key trends: the growth of connected devices, valuation of offline conversion metrics and diversifying PPC budgets outside Google.
Mobile and tablet strategies are now must-haves. Consumers are engaged across multiple devices, at various times. Here are some of the latest PPC tablet trends, including monthly clicks and spend, and cost-per-click by platform and vertical.
International search outgains U.S. and U.K. during the three-month period ended Sept. 30, 2009.
More important than combining the two efforts, the way PPC and SEO are measured together and separately can be far more important than getting the two to work together.