Graph API
How to Analyze Facebook Page Posts
Want to go beyond what’s available in Facebook Insights? These three top-level segments and four metric categories will help you analyze and understand the impact that the content put out on your brand's Facebook page has on your audience.
4 Steps to Better Understand Your Brand’s Social Media Relationships
Social media data analysis should focus on understanding the relationships your brand has with individuals and how these relationships have grown over time. Learn how your brand can gather the needed data to conduct analysis at the individual level.
Facebook Deprecating 50+ Page Insights Metrics – Are You Ready?
Some metrics will be completely eliminated; others are being replaced by metrics added to the Graph API. If you haven’t already stopped using the deprecated metrics, you probably have your work cut out for you to quickly get the updates in place.
Facebook Unveils Simplified Privacy Settings, Pursues Expansion With Sharegrove Buy
CEO Mark Zuckerberg told the world on Monday that Facebook’s “drastically simplified” privacy settings would roll out in the weeks to come ... read more
Bing Wants to Socialize Shopping Experience
Bing Shopping’s integration into Facebook and Twitter moves forward another step; its now offering the ability to request opinions from friends and ... read more
Dwell Time As Ad Campaign KPI: Yes, But…
According to a study by Microsoft, comScore, and Eyeblaster, dwell time, i.e. the time spent on a site or ad, is a ... read more
