Google.
Google PLA Ads: 6 Ways to Crush It
As this channel continues to grow, it will become increasingly important to actively optimize your PLA campaigns. Once your PLAs are live in AdWords, you should start adopting…
8 Findings on Google’s 7-Result SERPs [Study]
In August, Google began showing three less results for certain searches. Was this due to branded searches? Or sitelinks? SEOMoz investigated Google’s…
3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices
Enhanced Campaigns are a game changer. They make it much easier for small, local businesses to get ROI from mobile search ads.…
Analytics in Real-Time with Chartbeat Publishing
If you create a significant amount of content on your websites and/or are a publishing or media site, then you should think…
Force Feeding Mobile: Google Continues SMB Courtship
By forcing SMBs into a cloud-based, cross-platform world with Enhanced Campaigns, Google has done SMBs a long-term favor. SMBs must learn how…
How to Combine Your Online Marketing Technologies Effectively & Efficiently
Integrating your online marketing tools can be difficult, but the benefits are sizeable. Done correctly, not only does it allow for a…
Combine Quality Score & Bing Ads Share of Voice for a Simple Bid Recipe
Quality Score helps prioritize where to bid more, while share of voice gives you a great of idea of where and why…
How Google’s Mobile Best Practices Can Slow Your Site Down
Buried deep within Google’s best practices documentation (for mobile), a potentially explosive burden lies dormant. One that can negatively affect page load…
Is Your Google Analytics Code Up to Date?
Redesigned your site in the past few years? Making sure your Google Analytics code is modern will ensure your page load speed…
All Google Display Network Conversions are NOT Created Equal
The temptation to lower your maximum cost-per-click can be too powerful to resist at times, but don't be fooled by lower max…
Social Media ROI: 14 Formulas to Measure Social Media Benefits
Measuring social media return on investment can be a daunting task, but it doesn't have to be. Check out these handy formulas…
Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]
Google Shopping is still notably cheaper than Amazon Product Ads, PLAs drove more traffic than Amazon Product Ads for Q4 2012, and…
Google Chromebook Ads Popping Up on Chrome Start Pages
Google is advertising new Chromebooks to some users for $249. While the ad is unobtrusive and momentarily makes the start page more…
Marin Software Files for IPO
While the company still is not profitable, that's because of intense spending on expansion, rather than a lack of revenue. Marin's revenue…
SEO Content Analysis Using Google Analytics
Since search quality indicators have become an increasingly important factor for search engines, evaluating SEO content performance in search engines using Google…
Don’t Let Your Agency Fall into the T-Shaped Black Hole
Type "t shape employee" into Google and you'll see phrases like "employees of the digital age" and "the key to success". But…
Creative Content Marketing: Winning Hearts, Minds & Wallets
The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content…
3 Ways to Measure Link Building ROI
Tying conversions to any effort that may bear fruit down the road, and selling such a service to an ROI-focused business owner,…
How to Optimize Your Facebook Page for Mobile Facebook Nearby Users
Mobile Facebook users can now discover business information and reviews they may previously have asked a search engine. Learn how to optimize…
3 Reasons It’s OK That Non-Brand Paid Search Keywords Don’t ‘Work’
For many brands, non-branded paid search keywords don’t “work” from an ROI perspective. It’s perfectly understandable why this is such a greatly…
Nicolaus Copernicus Animated Google Doodle Models Heliocentric Solar System
A Google Doodle today celebrates Nicolaus Copernicus, the Renaissance astronomer who pushed forward the (at the time) radical idea that Earth wasn't…
Google Once Again Claims 67% Search Market Share
It’s hardly headline news that Google is by far the most popular search engine for users in the U.S. and most of…
How to Conduct a Link Audit
A comprehensive link audit is the first step in developing any digital marketing plan. Learn how the data you uncover from a…
Asteroid 2012 DA14 Google Doodle Pulled After Meteor Blast
You won’t be seeing an animated Google Doodle today on Google's home page. Meant to coincide with the passing of Asteroid 2012…
4 Reasons You Should Use AdWords Labels For Your PLA Campaign
AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data. AdWords labels are great for testing, help you…
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