Google.
Matt Cutts: Merchant Quality to Affect Google Search Rankings
Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings of merchants. It's all still pretty…
4 Important Points to Research Before Launching a New Website
If you’re redesigning or rebuilding your website, a hasty start or too much enthusiasm without research to support it almost always leads…
SEO & Content Marketing: Two Sides of the Same Coin
This shift of focus on quality content has created a misconception in the minds of the website owners that just because they…
Want to Rank in Google? Build Your Author Rank Now
If you want your content to rank in Google's search results, start building your author authority now. Author Rank is going to…
Google Doodle Celebrates International Women’s Day 2013
How do you create a Google Doodle that fairly represents women of all shapes and sizes? That was the challenge for Doodle…
6 Social PR Secrets to a Better Website
Your website is a critical marketing component. This digital entry represents a brand’s aesthetic, culture, personality, mission, vision and business proposition. Here…
5 Critical Components of Successful B2B SEO Content Marketing Execution
Successful content marketing campaigns are built through experience. It is unreasonable to expect to be “hitting the home run” the first time…
Google Helps Microsoft Get Fined Millions in Europe
Microsoft got hit with a €561m fine from the European Commission (EC) after the firm failed to keep its promise of offering…
Top 5 Google Analytics Changes You Might Have Missed
These five changes to Google Analytics that you might have missed can lead to a more efffective and accurate use of the…
A Call To Action For Calls To Action
Is the traditional call to action really as effective as we think? Are consumers really as simple-minded as we think? Is there…
Why Bloggers Aren’t Interested in Your Brand
There are three killers when your outreach team is pitching: if your content doesn't offer bloggers (and their readers) what they want;…
Google Provides Vague Range of How Often FBI Seeks User Data
Google has released figures on the number of FBI data requests. Google received less than 1,000 requests a year for the last…
Google Under Attack for Ads Promoting Sales of Elephant, Whale Products
Accused by the Environmental Investigation Agency of promoting online sales of elephant and whale products, Google says that it moves quickly to…
Android’s Google Play Store Turns 1
Google Play is celebrating its first birthday today by giving away free and cheap Android applications. Well, it's not really Google Play's…
Is YouTube Tuning Up a Music Streaming Service?
YouTube is reportedly planning to launch a music streaming service later this year to compete with Spotify that will be tightly knit…
Spamming Your Way to Visibility with User-Generated Pages
If you work with a site that relies on trickery to survive, then you need to reevaluate. This is a short-term strategy…
5 Signs You Need a New PPC Agency
During the sales process, agencies often use their A-team to present their pitches. But after signing on with an agency to run…
China: Google Has Too Much Control of Country’s Mobile Industry
The Chinese Ministry of Technology says the country is too dependent on Android, and accused Google of unfairly discriminating against local firms…
Google Maps for iPhone Update Adds New Local Search Features
Google Maps for iPhone has been updated with new local search icons to help you more quickly find restaurants, coffee shops, bars,…
Larry & Sergey: Still Super Rich But No Longer Equally Rich, Says Forbes
Forbes has released its annual list of the world’s billionaires. While most of the richest people in the world remain the same,…
Google Streamlines Search for Chrome on iPhone, iPad
Google has improved the search and sharing features for its Chrome browser running on Apple's iOS smartphone and tablet platform. Chrome's update…
The Link Building Book: A Must-Read for Newbie & Experienced SEOs [Review]
Paddy Moogan has written an incredibly comprehensive (and nicely priced) link building e-book. Whether you're new to link building, want to learn…
Dramatically Raise the Value of Any Piece of Content with These 27 Tactics
By implementing these tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value…
3 More Big PPC Mistakes Even Pros Make & How to Fix Them
Mistakes aren’t bad … if you learn from them. Not even seasoned PPC professionals are perfect. Here’s hoping you can avoid these…
7 Ways to Get More Organic Search Clicks
Why the hell should people click on your result? Because you're addressing the user's intent, capturing attention, and inspiring the click. Give…
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