Google.
A Shift to Shopping Ads
Retailers are jumping on board with Google's shopping ads. here's a look at accounts that have been running shopping ads consistently.
Google, Yahoo Follow IAB’s Advice to Improve HTTPS Encryption
Following a recent call-to-action from the Interactive Advertising Bureau, the search giants have made changes like HTTPS-encrypted display ads and email encryption…
What First-Party Data Use in Search Might Mean for You
For the first time Google may allow advertisers to use first-party data to inform search targeting. Here are three ways this change…
Google to Make Mobile URLs More User-Friendly
Google has updated its mobile URL display algorithms to better display the names of websites and support Schema.org structured data on mobile…
See Your Site as Googlebot Mobile Does
With the Google’s Mobile Update coming in hot, are you sure you’re auditing the mobile content Googlebot is seeing?
Yahoo and Microsoft Amend Search Agreement
After six years of rumors around the strength of the partnership, Yahoo and Microsoft have reached a new agreement, which splits ad…
Yelp Adds Restaurant Reservations as New Search Option
Yelp Now, which launched today, allows users to find restaurant reservations on the platform by searching for dates, times, party sizes, and…
Bing Hits 20 Percent U.S. Search Share in March comScore Rankings
Google remains the runaway leader in comScore's monthly search rankings, but Microsoft continues to gain momentum.
App Indexing Will Now Affect Google Ranking
With the launch of Google's new app indexing system, app install buttons will show up in Google searches and search rankings will…
Google to Update Maps
A new version of Google Maps will soon offer users related results on searches, as well as real-time information on traffic.