Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,745 articles
Industry

The Internet of Things: Enlightening Objects and “Dumb” Machines

I have no idea how to cook a turkey, but when my Wifi-enabled thermometer reaches the right temperature, it sends instructions to…

By Marcela De Vivo · 09 Jul 2015

PPC

PPC Automation Methods for Retail Search Advertising

Used for things like reporting and recurring tasks, PPC automation helps retailers manage their channels, particularly those retailers with extensive catalogs.

By Tara Johnson · 09 Jul 2015

Mobile

StubHub Saves Its Rankings While Opening Up Personalization Possibilities

Online ticket retailer StubHub recently faced the challenge of updating its sites to optimize for mobile without taking a hit to its…

By Emily Alford · 08 Jul 2015

SEO

Baidu Follows Google and Abandons Organic Search Query Data in HTTP

Baidu has followed Google and Bing by abandoning the practice of including organic search query information in the http referrer.

By Gordon Choi · 08 Jul 2015

SEO

Is RLSA The Great Equalizer?

With Google allowing marketers to bring their own data to searches with remarketing lists, brands who excel in other areas are able…

By Dave Schwartz · 08 Jul 2015

SEO

Simple SEO Mistakes That Can Cause Damage

Because search engine algorithms change so often, it's crucial for every SEO to monitor and analyze the evolution of those updates.

By Jennifer Van Iderstyne · 07 Jul 2015

SEO

5 Misconceptions About Link Building That Are Ruining It for Everybody

Link building is still a viable SEO strategy, but because of changes in the way Google ranks sites, tactics must be updated…

By Jayson Demers · 06 Jul 2015

Video

6 Things to Watch for When Starting AdWords for Video

If you're thinking about adding video to your PPC strategy, you're not alone! Here are some tips for easily adding video to…

By Pauline Jakober · 03 Jul 2015

Industry

Yahoo Powering Search Results with Google

Since Yahoo loosened the restrictions of its partnership with Microsoft last April, the company seems to be testing out Google powered search…

By Emily Alford · 02 Jul 2015

Industry

Want to Combine Sites in Search Console? Google Wants to Know.

Google posted a survey today asking for user preferences about grouping sites in order to compare them in a combined report.

By Emily Alford · 01 Jul 2015