Google.
Why SEO is About Pull, Not Push
It is undeniable that organic search will remain a prevalent and profitable marketing channel for years to come, but in the short term it will be critical to…
Google, Yandex Integrate Display Ad Platforms
This partnership now allows both Google's and Yandex's real-time bidding systems integration, providing Google's advertising customers with access to Yandex's inventory and…
8 UX Tools Every Digital Marketer Needs in Their Toolkit
Analyzing and testing website design and optimization to improve the user experience is a necessity. Drive more traffic and increase conversions with…
3 Ways Merging Google AdWords & Analytics Can Improve PPC Results
Integrating Google AdWords and Analytics will help you reach a higher level of analysis beyond impressions, clicks, conversions found in AdWords. Start…
7 Things You May Not Know About Google’s Disavow Tool
The process of disavowing links through Google is a mystery to many, and several misconceptions have surrounded the tool's use since it…
Matt Cutts: EXIF Image Metadata is ‘Potentially’ a Google Search Ranking Factor
EXIF data is the metadata that is included in most images that are taken with a camera. It includes things such as…
Google Hammers Polish Link Networks
Google is continuing their attack on international spam, taking down two Polish link networks. Buying and selling links seems to be quite…
How to Create Your Own Awards Show & Come Out an SEO Winner
Executing an industry awards program will earn high-quality links and a whole lot more. Here's a case study in how one awards…
How to Use Google Analytics Campaign Reports
Promoting a website? You'll be interested in seeing where your traffic comes from then. This post is here to take you through…
Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act
The Search Funnels Attribution Modeling Tool is Google's attempt to give advertisers more data on the context of a user's path to…
Video Ad Views Hit 26.9 Billion in January, SpotXchange Jumps to #1 Spot
According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views…
3 Ways SEMrush Can Make SEO More Effective
Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready…
3 Ways Context Clues Reveal a Powerful Paid Search Opportunity
Many search marketers still aren't taking users' context clues (e.g., time of day, location, device, and keyword) into account when creating ads.…
Link Building in 2014 is All About Building Your Brand & Reputation
Many of those who pursue link building have had a tough year. Google's verbal and physical assault on link building practices has…
Google Places Updates Quality Guidelines to Include Business Descriptor
Google Places for Business recently announced an update to its quality guidelines that allows businesses to add a descriptor to its business…
How to Find Keyword Conversions by URL Using Google Webmaster Tools
Use this walk-through to learn how to get keyword to landing page data by using the Google Webmaster Tools Top Pages report…
Google+ Pages Dashboards Now Link to Google Analytics
If your company's Google+ page links back to your website and your site also uses Google Analytics, a Google+ card will appear…
5 New Features of the New Google Maps
If you've used Google Maps lately, you've probably noticed a new feature here or a slight change there. Well, now Google is…
Matt Cutts: Excluding Links From Google’s Algorithm Would Make Search Results Worse
Backlinks are a huge part of the Google algorithm. Because links are so important, some webmasters resort to link spamming. What would…
Link Building on a Budget
Have more time than money, but want to beef up your backlink profile? It can be done. These four strategies will help…
Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children
Targeting via the GDN is extremely complex and it’s difficult to master. There are a few pitfalls that may cause you to…
Google Penalizes Social Video Advertising Site Virool
Virool, a self-service social video advertising platform, has confirmed it was hit with a Google spam penalty. The backlink profile reveals a…
Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them
Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants to get Yahoo back into the search…
Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results
If you aren't upping your content game in a big way this year, you're going to struggle. With big brands going all-in…
Google PLA Shopping Campaigns Open to All Advertisers
All online merchants now have access to Shopping campaigns, Google's Product Listing Ads program, which has been in beta since October. Shopping…
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