Google.
Google’s AMP project: what will be the impact on publishers?
Last Wednesday, Google announced the rollout of Accelerated Mobile Pages (AMP), a new project that will have long-lasting consequences for content publishers…
How do I get sitelinks to appear in my site’s search results?
The first thing I had to figure out when asking this question was, what the heck do you actually call the links…
How to get the most out of Yahoo Gemini
Here's why search marketers that are currently refining campaign strategies in anticipation of the upcoming holiday shopping season should consider using Yahoo's…
Google Shopping: three updates to be familiar with this holiday season
In anticipation of the holidays, Google has made several enhancements to Shopping Campaigns and Product Listing Ads (PLA) to help streamline the…
What is an authority website and how can I become one?
An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites…
Should you audit your disavow file?
When should site owners initiate an audit of their disavow file, and how can they effectively execute this process to appease Google…
Elite SEM maintains perfect record at U.S. Search Awards
Elite SEM was the big winner in Vegas, having won the "best large agency" award for the third straight year. But with…
Five things your CMO should know about generic top-level domains and dot brands
New domains have the potential to change what consumers expect from the Internet. Since dot brands allow greater security, data collection and…
Paid Search Budgeting Tips: Avoiding Budget Horror Stories
Whether you use Bing Ads or Google AdWords, these suggestions can help you avoid common grievances that can arise while planning and…
How Is Automated Conversion Optimization Possible with Google?
Using the patent for "User Path Abandonment Analysis," this examines how Google processes data from user paths, AdWords Quality Score, and discusses…