Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,716 articles
Latest in Google

Matt Cutts Talks Google, Spam & Small Business: Do ‘Good Guys’ Finish Last in SEO?

When it comes to ranking in Google search, many webmasters in highly competitive market areas wonder if it's possible to compete against larger sites, especially without using black…

By Jennifer Slegg · 13 Mar 2014

SEO

Google: Sites Penalized for Long-Term Spam Tactics Might Never Recover

If you have a website that has been spamming for years, and you're now attempting to clean it up to get back…

By Jennifer Slegg · 12 Mar 2014

Analytics

Moz + Bitly = More Link Data

Popular URL shortener Bitly and search and social software company Moz announced this week they were teaming up to provide Moz users…

By Jessica Lee · 12 Mar 2014

SEO

4 Ways to Avoid Getting Hit by Negative SEO or New Unnatural Links

When it comes to unnatural links, companies need to remain vigilant. This post explains four actionable methods for tracking new unnatural links,…

By Glenn Gabe · 12 Mar 2014

SEO

Google is About to Penalize Spanish, Italian Link Networks

Have paid links to your site from Spanish or Italian link networks? You might want to check. Google's Matt Cutts has declared…

By Jennifer Slegg · 11 Mar 2014

PPC

26 Free Must-Have Tools for PPC Success

While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than…

By Melissa Mackey · 11 Mar 2014

Analytics

4 Simple Ways to Use Web Analytics for Smarter CRO Testing

Design your next conversion rate optimization test (or your first CRO test) with insights galore by leveraging new tools along the way…

By Josh Braaten · 11 Mar 2014

Content

Free Getty Images: What is Getty Giving & Getting in Return?

There's been a lot of buzz about Getty's recent shift in policy regarding free use of their images for non-commercial use. There…

By Doc Sheldon · 11 Mar 2014

Analytics

Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

Thanks to Google Analytics, we have all the data necessary to formulate a successful SEO campaign and measure its impact. If you…

By Chuck Price · 10 Mar 2014

PPC

Take Your Sitelinks to the Next Level With Descriptions

Providing ads with more detail improves the overall user experience. Sitelinks help users get to exactly where they need to go, and…

By Diane Pease · 07 Mar 2014

Local

Link Building Basics for International Search Engine Optimization

Link building for an international campaign means building on the foundation of domestic link building practices and considering how a non-domestic search…

By Greg Kihlstrom · 07 Mar 2014

SEO

Matt Cutts Shares 4 Ways Google Evaluates Paid Links

Paid links are an incredibly gray area. What exactly is a paid link? How can Google figure out what is paid and…

By Jennifer Slegg · 06 Mar 2014

Analytics

New UserStats Tool Uses Social Proof to Grow Conversions

UserStats.com recently hit the scene with a new tool that offers free to paid subscriptions for increasing a websites conversion through “social…

By Jessica Lee · 06 Mar 2014

Content

Investing in Big Content Assets for Big Returns

Is one large piece of content a better investment than several smaller ones? Here's how one piece of content has delivered more…

By Chris Dyson · 06 Mar 2014

Mobile

Does Mobile Search Really Matter?

Would paid search advertisers actually be better off opting out of mobile, especially when you factor in the cost and complexity of…

By Richard Stokes · 06 Mar 2014

Industry

New Google Search Layout Has No Underlines, Makes Titles Bigger

Many Google users are seeing a new variety of search results. The redesign increases the font size for titles, removes underlines from…

By Jennifer Slegg · 06 Mar 2014

Content

10 Huge Online PR Mistakes You Must Avoid

Press releases have a part to play in link building campaigns. Is your press release actually newsworthy? Is it getting to the…

By Ken Mcgaffin · 05 Mar 2014

PPC

Google Improves GDN Targeting With Bizo Audience Segments

Google is testing new targeting capabilities through a partnership with Bizo. Advertisers can select Bizo audience segments within Google AdWords for display…

By Justin Freid · 05 Mar 2014

SEO

So Why Did All Those Movie Sites Lose Google Search Traffic?

Many movie-related sites recently saw their organic search traffic cut in half. Was it a Panda refresh? Was it something involving copyright?…

By Jennifer Slegg · 04 Mar 2014

Mobile

30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

ShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other than…

By Jessica Lee · 04 Mar 2014

Content

Building Relationships (and Links) from Natural Content

You need to track not just mentions of your brand or specific product(s), but also noise around your industry so you can…

By Simon Penson · 04 Mar 2014

Content

Conquering Content Marketing, Step 3: Facing the ‘Fans’

When content is created, technical optimization is needed – keyword placement, engaging copy, and effective calls to action – but these activities…

By Dan Cristo · 04 Mar 2014

Local

Show Me the Menu: Google Now Displays Restaurant Menus in Search Results

You can now Google [show me the menu for ...] and Google will display their full menu directly in the search results,…

By Jennifer Slegg · 03 Mar 2014

Industry

‘OK Google’: Desktop Voice Search is Here

Google has announced desktop voice search for Chrome has been release in beta for United States users. This functionality was publicly discussed…

By Jessica Lee · 03 Mar 2014

Local

How Easy is it to Spam Google Places for Business? The FBI Knows

A network engineer intentionally created fake business listings for the FBI and Secret Service without them knowing to prove a point to…

By Jessica Lee · 03 Mar 2014

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