Google.
How to Analyze Your PPC Ad Positions
On the surface, your average ad position is one of the most straightforward metrics you’ll find in AdWords. But trusting it too…
SEO Burn Notice: When You’re a Blogger, A Scorched Earth Policy Is a Bad Idea
While there are reasons to sometimes blow away a website, there are many more reasons to not fire up a flamethrower during…
Google Opens Wallet to Buy Smartphone Loyalty Card Startup Punchd
Punchd, a smartphone-based loyalty card business, has been acquired by Google for an amount believed to be more than $10 million. It…
Google’s “DDP” Ad Targeting Service on the Way
Google's powerful ad network may be in for another rush of expansion thanks to a service known to Google insiders as "DDP."…
Google+ Beta Hits First Major Bug
Google+, which has been in field trial mode since June 28, hit its first major bug over the weekend: Users were receiving…
Google+ May Already Have 9 Million Users
Google+ has been out for two weeks, but the number of users has already spiked dramatically. Some estimates put Google+'s current user…
The PPC Test You Shouldn’t Run
PPC managers can be tempted to immediately try all the latest and greatest new features. It’s like a dessert table of delicious…
How to Acquire Demographic Insights from Your Remarketing Campaign
Create advertisements that are more successful, relevant, and personal by gaining a strong understanding of your target audience demographics. It’s critical to…
Google +1 Button on More Homepages than Tweet Button
A study from BrightEdge shows that Facebook is still the most dominant social plugin on the web. Google +1, however, is growing…
Google Acquired 11 Companies in 2011, Microsoft Made Biggest Transaction
Berkery Noyes study examines the acquisition and merger tendencies of the online and mobile industry. Beyond a continuing increase in activity for…