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Covario Expect Asia/Pacific Search Ad Spend Will Grow in 2011
A new study from Covario examining search advertising trends for high-tech industries shows slowed growth for Q2 2011, but that the year-to-date…
Tearing Apart Killer Marketing Tactics From Shark Week
Shark Week, a smash-hit marketing initiative by the Discovery Channel, pulled in nearly 30.8 unique viewers last year, making 2010 a record…
Google Ventures Quietly Invests in Collaborative Toolset for Scientists
Wingu, a cloud-based collaboration system designed to improve the speed of scientific work, has caught the eye of Google. Google Ventures, the…
YouTube Experiment on Cosmic Panda
One of YouTube's new experimental interfaces is receiving a lot of attention from both the YouTube audience and Google itself. The new…
What can Google Images See?
To avoid using easily indexed words like ‘advertorial’ on a page, publishers have been using a 'sponsored content' icon to ensure legal…
Google AdWords CTR Improves, Yahoo & Bing Both See PPC Spending Increase
A report from Marin Software examines search advertising trends over the last year. Notably, Google CTR is up while Google impressions are…
Twitter Leaving Nest? Taking Risks, Raising Funds & Buying Companies
Twitter continues to grow rapidly, but to stand in the social world of tomorrow the company will have to do more than…
Exact Match Domains Can Double Clicks on PPC Ads
An appropriately written PPC advert is one key to success in search marketing, but how much does your domain name impact that…
Facebook Blocks Google’s Shot at Social
In response to Google+, Facebook is taking some dramatic steps. Facebook has blocked tools that would allow for easy migration to Google+.…
Double Standard Over Google+ Business Profiles Being Shutdown
A number of companies, who thought they had a jump start, may be losing their current Google+ Profiles, as Google is not…