Google.
Move Over Google Knowledge Graph, Here Comes Knowledge Vault
Google has been talking about the Knowledge Vault, an upgraded Knowledge Graph that touts "automatic knowledge base construction" and doesn't rely on community-curated databases.
Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now
When dealing with Panda attacks, it’s extremely important to understand user engagement from both a desktop and mobile standpoint. Webmasters need to…
Why We Need Control in PPC
Modifiers are the answer to many PPC issues. Rather than taking control away from advertisers, modifiers would give marketers the control we…
Tennis Great Althea Gibson Honored in Google Doodle
Gibson was the first black player to compete in the tournament now known as the U.S. Open. The USTA has called her…
How FREE Website Call Conversion Tracking From Google Will Benefit You
If a large percentage of your website sales happen over the phone, this is a huge announcement by Google that they will…
The Penguin 3.0 Rollout Will Bring Tears to Your Eyes
A look at what to expect from the Google Penguin 3.0 rollout and how it's likely to affect search marketing best practices.
Google Search App Adds Ability to Easily Switch Languages in Voice Search
Users of the Android Search app can now easily switch among up to five languages when using voice search simply by adding…
Google AdWords Conversion Values Add Multiple Currency Support
AdWords will now convert the payment currency for online retailers promoting products from an AdWords account that is billed in one currency…
Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]
In a session at BrightEdge’s Share 14 event, brands discussed how they've shifted their approach in a keyword "(not provided)" world.
Google DMCA Removal Requests Hit High of 7.8M per Week
A report from TorrentFreak attributes the growth in these requests to copyright holders seeking to curb piracy.
Close Variant Matching – 3 Important Points to Keep in Mind
Here are three changes about the close variant change that you should keep in mind, and what you need to know in…
Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers
Advertisers who want to understand the role of different devices leading to conversions are able to do it with Facebook’s new cross-device…
Greggs Falls Victim to Google Search Image Gaffe
The bakery brand offered the search engine donuts to fix the problem and created a Twitter hashtag to go along with its…
Google, YouTube See Uptick in 2014 Back-to-School Search Traffic
Back-to-school searches on Google grew 45 percent year-over-year while searches for "back to school haul" and "dorm hauls" on YouTube are also…
Google AdWords Incorporates Focused Bid Automation and Bulk Editing
Google has added an update to streamline the management of multiple campaigns and a tool that enables advertisers to better target their…
Product Listing Ads – An Evaluation
The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on…
Google Tests Search Results Format Minus Carousel
Google is testing an updated format for search results that does away with the carousel and instead more closely mimics its mobile…
Google’s Singhal Reflects on the Top Search Milestones Since 2004
Google’s senior vice president of search thinks the roll-outs of universal search, voice search, and the Knowledge Graph are among Google’s proudest…
How to Properly Analyze Ad Text Performance
When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic…
Google Wages War on European Link Scheme Networks
Google has taken action against two fraudulent link networks as reports surface of manual penalty notifications hitting inboxes in Europe.
Seth Godin’s Squidoo Acquired by HubPages
Some, but not all, Squidoo content will be rolled into content-sharing site HubPages by around October 1. What does this transition mean…
Google AdWords Launches Website Call Conversions
AdWords will generate a forwarding number for each ad click that will measure calls made by consumers, enabling advertisers to attribute the…
Sneak Peek at Google Stars: If Pinterest Met Google Drive
One of Google's undercover projects, Google Stars, works like Pinterest, looks like Google Drive, and feels like it could replace the +1…
The Telegraph Mysteriously Removes “Right to Be Forgotten” Stories
As part of its effort to combat the so-called "Right to Be Forgotten" rulings, reports say the Telegraph has written stories about…
Yahoo Recovers From Search Share Low in June
Yahoo saw an incremental increase in its search share in July, according to comScore data, which brings it back from its lowest…
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