Google.
Goodbye, Exact and Phrase Match Keywords. Now What?
While this change takes some control away from advertisers, there are other places to concentrate that can lead to bigger changes and have more impact on campaigns.
3 Ways to Dig Deeper for Bigger Paid Search Success
The little things, like match types, ad groups, and geo-targeting, can make all the difference in your search marketing tactics. Here are…
Reaching the College Market With PPC
With the start of a new school year fast-approaching, it's time for businesses to tap into the lucrative college market with PPC…
Bing Search Gets Conversational
The search engine has added conversational understanding to its repertoire, meaning users can search for answers to related questions more easily.
7 Things That Will Improve Your SEO More Than SSL
The fact of the matter is there is no one thing that will get you more organic traffic. Good SEO is a…
Is That Directory Link Unnatural?
If you are doing a backlink audit and trying to remove or disavow unnatural links, this article should help you when it…
New Settings Page Fits the Bill for DuckDuckGo
The search engine that says it doesn’t track its users has released an updated Settings page, adding options for Instant Answers and…
Google Informs Webmasters of Faulty Redirects for Mobile Users
Reports this week show webmasters are starting to see notifications from Google when faulty redirects are detected.
Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]
A recap of the "Mastering the PPC Challenge" session, presented by Diane Pease and John Gagnon at this year's ClickZ Live San…
Perseid Meteor Shower Rains Down in Google Doodle
The Google Doodle for August 11 and 12 in many parts of the world highlights the annual August meteor shower NASA considers…
Baidu Hit With Lawsuit Over Gay Conversion Search Results
China's largest search engine is reportedly facing a lawsuit after it displayed results for a clinic falsely claiming it could make gay…
Google Creates Shopping Campaigns “Upgrade Tool” for AdWords Advertisers
After announcing AdWords would retire its Product Listing Ads product in August in favor of Shopping campaigns, Google is trying to motivate…
Google Tests “Listen Now” Ads for Music Searches
The ads appear in the Knowledge Graph for services like Google Play, Rhapsody, and Spotify. They are part of an effort that…
10-Point Google Analytics Implementation Checkup
Here are some of the most important areas to review when you first gain access to a Google Analytics profile.
You Autocomplete Me: Should Google Monitor Suggestions?
A Hong Kong court found billionaire Albert Yeung has a right to go ahead with a defamation case against Google after a…
HTTPS Sites Secure Ranking Boosts in Google
Google announced HTTPS would be used as a signal in its search ranking algorithm. Starting it as a "lightweight" signal, affecting fewer…
How to Align Google Webmaster Tools US and Web Report with Google Analytics
It's possible to align Google Webmaster Tools search query data with Google Analytics and that can help users identify the intent of…
Link Building With Ahrefs: A How-To Guide
This step-by-step guide to link building with Ahrefs also looks at how the tool helps sort through massive amounts of data so…
RetailMeNot Crushed by Panda in Q2, But Partially Recovers
In an earnings call, RetailMeNot reported a loss due to the rollout of Google Panda 4.0, but said it was experiencing a…
Wikimedia Blames ‘Right to Be Forgotten’ for Missing Links
At least 50 links directing European readers to Wikipedia content have been removed by Google in compliance with the so-called Right to…
How to Win in Organic Search: Tips from Google, Bing and Brands
Some sometimes painful changes in organic search have made SEO a better tactic and have led successful brands to focus on content…
Google Merchant Center Adds Shipping Tool
The Google Merchant Center has added a shipping rates tool that allows sellers to display more accurate total prices to consumers.
The Incredible, Vanishing Authorship Program — Step Right Up, Folks!
The Google Authorship program could be experiencing the death of a thousand paper cuts as yet another feature of the program --…
Competitive Analysis for Panda Using SEMrush [Tutorial]
There’s a lot you can learn from analyzing websites in your niche that have been impacted by Panda. This post explains how…
5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection
A recent campaign from TD Canada Trust demonstrates the power of human-to-human contact in an increasingly social world and provides lessons other…
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