Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,722 articles
SEO

Romney, Gingrich Latest to Join the Search Engine ‘Spreading’ Game

Hey, you know what this country needs? Another reason to keep normal people out of politics. Rick Santorum’s icky problem might be…

By Miranda Miller · 15 Feb 2012

SEO

Nomenclature: The Industry Case For and Against SEO

"SEO is dead" is the debate that just won’t die. Last week, Andy Betts inspired us to consider again the role and…

By Miranda Miller · 15 Feb 2012

Analytics

Beginner’s Guide to Google Analytics: What to Track

Before you can do anything else with Google Analytics, you need to understand what you're trying to track and why. Here are…

By Sarah Carling · 15 Feb 2012

SEO

SEO: A Force for Good

Think about what the web would look like without SEOs working to help legitimate sites rank for the terms that they should…

By Simon Heseltine · 15 Feb 2012

Local

How Local Small Businesses are Evolving Their Online Marketing Strategies

Small businesses are merely scratching the surface when it comes to penetrating the web for marketing needs. Are decades-old mom-and-pop businesses finally…

By Tim Judd · 15 Feb 2012

Industry

Google Tries to Diagnose Health Conditions on Symptom Searches

Google is adding a new health search results feature. Whenever you search for a symptom or multiple symptoms of an illness, Google…

By Danny Goodwin · 14 Feb 2012

Industry

Search Engines Crazy in Love on Valentine’s Day 2012

All the major search engines are celebrating Valentine’s Day this year with special logos or pictures on their home pages. In addition…

By Danny Goodwin · 14 Feb 2012

Mobile

Google-Motorola Acquisition Approved in U.S., EU

In a pair of announcements made just hours apart, the U.S. Department of Justice and the European Commission each announced that the…

By Shaun Nichols · 14 Feb 2012

PPC

4 Ways to Kill Your PPC Health

An agency/client PPC relationship is a lot like a doctor/patient relationship. Both parties are responsible for the health of the campaign, and…

By Melissa Mackey · 14 Feb 2012

PPC

How to Make PPC Count Without Conversion Tracking

Imagine for a second a PPC advertiser’s worst nightmare: You log into AdWords and your keywords, ads and campaigns all have zeros…

By John Lee · 14 Feb 2012