Google.
Twitter Tries to Hook Local SMBs on Self-Serve Advertising
Twitter and American Express have announced a partnership that will see the companies offer $100 of complimentary Twitter advertising to the first…
Google’s Patent Battle With Microsoft & Apple Escalates
Microsoft has filed a formal complaint against Motorola with the European Commission over what it sees as a clear abuse of its…
Google Enhances Ad Sitelinks
Google is upping its game with improvements to ad sitelinks. The new sitelink option gives users more options while delivering more clicks…
Google Forecloses on Mortgage Comparison
Is a new version of Google’s mortgage comparison service in the works? After scaling back the service in November, mortgage comparison went…
The Trouble with Tribbles: Beyond Google’s Cookiegate Browser Settings Hype
Google’s circumvention of Safari privacy settings is just the tip of the user tracking iceberg. Privacy and user experience are in serious…
Yandex Adds Social Search Results, Partners With Twitter
Russia’s top search engine Yandex has made two big moves on the social search front. In addition to incorporating content from popular…
Microsoft Snipes (Only) at Google Over Browser Settings Circumvention Controversy
Microsoft accused Google of circumventing Internet Explorer user settings in a blog post Monday but forgot to mention this information was released…
4 Foundational Secrets to Effective PPC Advertising
As you plan your next AdWords campaign, be willing to spend for results, but start by spending your creative energy first. How…
Yelp Reviews Aid Local Search Optimization on Apple Siri Results
The hypothesis: Yelp reviews are a primary optimization key for local listings in Siri. Here are the results for one experiment designed…
Enterprise SEO: 4 Trends to Watch in 2012
In 2012, we can expect to see further corporatization of SEO in the enterprise; rich snippets proliferate (and spam); an increasing need…