Google.
5 New Year’s Resolutions for Paid Search in 2015
The beginning of a new year can be a great time to establish some PPC resolutions to help better manage your campaigns, and potentially improve overall account performance.
Google Launches New AdWords Editor
Following a recap of AdWords' 2014 highlights, vice president of product management Jerry Dischler announced AdWords Editor 11 on a livestream.
Why a Mobile-Friendly Website Is Essential to a Successful SEO Strategy in 2015
Some organizations are still resistant to having a mobile-friendly website, either because they lack the resources or don’t see the value. If…
3 Ways Google Penalties Have Pulled SEO Out of the Gutter
You’d think that SEOs would be frustrated and angry with Google, exasperated with clients, and at their wit’s end with the entire…
The Future of Google’s Search Algorithm: Refinement Vs. Overhaul
Does it make more sense for Google to completely change its search algorithm, or to further refine the signals it uses?
Mindshare and Google Collaborate to Create Search As Signal
Search As Signal provides real-time insights that have the potential to influence keyword search and paid media choices.
Yahoo Sees Jump in Firefox Searches
Since replacing Google as Mozilla's default search engine, Yahoo has seen a surge in searches on the newest version of Firefox, according…
Microsoft and Google Optimize Santa Tracker Websites for Mobile
For the first time, the 60-year Santa tracking tradition is mobile-friendly, allowing Windows users to ask Cortana where Santa is, while Android…
Google Updates CAPTCHA API to Weed Out Robots
Upon realizing that the dreaded CAPTCHA box was in desperate need of an upgrade, Google has introduced an API called "No CAPTCHA…
Black Friday PPC Ads Did Not Break the Internet
A look at how some brands took advantage (or didn't) of Black Friday PPC opportunities.
Bing Testing Search Carousel as Google Rolls Out Replacement
While Google is moving away from its Carousel format, Bing seems to be adopting a similar design in the SERPs.
Bing and Yahoo Follow Google in ‘Right to Be Forgotten’ Takedowns
Following a court ruling earlier this year on the Right to Be Forgotten, Bing and Yahoo have begun removals of search results.
Using “Mobile” Tools in Your SEO Strategy
As mobile search share grows, mobile increasingly needs to become a part of your SEO strategy. Here is a look at how…
6 Tactics to Streamline Your PPC Reporting and Optimization
These tools will help PPC account managers simplify their monitoring processes, allowing them to streamline their campaign reporting and optimization.
Google Contributor Lets Users Pay to Remove Ads From Websites
Google is running an ad-free Internet experiment that could challenge its own ad-funded business model.
Google to be ‘Broken Up’ in Europe in Bid to End Search Monopoly
Google could face drastic measures being taken against it in Europe in order for competition online to be "restored".
Google Uncovers Black Friday Shopping Trends [Study]
Black Friday is less than a week away and shoppers are now more prepared than ever, as evidenced by a Google study…
Website Visibility (SEO) – Don’t Stop
Don’t look at this as a time to take a rest from your website visibility efforts. Use this slower time of year…
Your Guide to Structured Snippets for SEO
Structured snippets are going to change the way people find information on the Web, and you’ll need to adjust your optimization strategies…
Yahoo Beats Out Google to Become Mozilla’s Default U.S. Search Engine
Yahoo has inked a deal to replace Google as the U.S. default search option in Mozilla’s Firefox browser.
Google Adds New Features to Improve Shopping Campaigns
The platform introduced a number of new additions to help users manage their ad campaigns.
Google Officially Debuts “Mobile-Friendly” Labels
After much testing, Google has finally introduced user notifications within search results for mobile-friendly websites.
Google Discontinues Carousel for Local Search Results
For local categories such as restaurants, hotels, and nightlife, the horizontal Carousel at the top of the page has been replaced by…
A Quick Start Guide to Schema – Your Competitive Edge
Rich snippets can make your search results stand out, improving click-through rate and traffic to your site.
3 Basic Principles of Journalism to Consider When Writing Content for Google
Writing copy doesn’t always come naturally, but there are some basic principles of journalism we can apply to all the content we…
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