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Ad Copy – 7 Key Steps for Adding Holiday Sparkle
If you haven't yet put together your holiday ad copy for paid search, or are still working on those final touches, here are seven strategies to keep in…
The Big Burden of Backlinks for Small Businesses
Backlink maintenance and management is a new burden that most small businesses are not equipped to handle. Many small businesses don’t yet…
Why Google Algorithm Updates Shouldn’t Matter
With the exception of historic changes to Google’s algorithm, such as the Panda and Penguin updates that fundamentally changed the way website…
What Does Apple’s iAd Global Expansion Mean for Search Marketers?
As paid search moves toward mobile, search marketers need to hone their ad buying skills and diversify their spend.
Amazon Echo Could Sneak Voice Search Into Users’ Living Rooms
Last Thursday, Amazon quietly released Echo, a device that uses voice command technology to answer questions, play music, and make shopping lists.…
Disney Fights Piracy With New Search Patent
To combat rampant Internet piracy, Disney has filed for and won a patent that will help filter out stolen content.
How Can SEOs Sell “Shiny, Sexy” Search?
In a panel discussion at ad:tech New York, Kevin Ryan of Motivity Marketing, Shreya Kushari of Digitas, and Hamid Saify of Deutsch…
Google Maps Adds New Features and Brighter Colors
In order to better serve its mobile customers and compete with the likes of Yelp and Foursquare in the mobile and local…
SEO in a World With a Code of Ethics and Without Search Engine Figureheads
In one 30-day period, we had a bit of a shakeup with three pieces of news that have the potential to change…
Are Scholarship Links Considered Unnatural by Google?
A lot of websites are creating scholarships so that they can ask colleges and universities to link to them. Should these links…
Election Day 2014: Google Doodle Finds Your Voting Location
In order to help searchers find their proper voting location, Google Doodle has made it as easy as apple pie.
Your Job Is to Make Google Look Good
Yes, that's right, if you want Google traffic, your job is to make Google look good. This post will explore why this…
Mobile Ad Spend Skyrockets as Mobile Search Volume Grows
Smartphone media spend has, for the first time, surpassed that of tablet spend. The two combined accounted for one-third of the money…
Matt Cutts Extends Leave From Google Into 2015
Following the news that Bing's Duane Forrester had been let go, Matt Cutts is extending his leave from Google into the new…
Should Hotels.com Get a Google Slap for Soliciting Paid Links From Bloggers?
By now, every SEO worth his or her salt knows that exchanging money for links is an absolute no-no in Google's eyes.…
4 Pitfalls to Avoid Heading Into the Holidays
Here are four pitfalls that seem to occur every year, along with some thoughts on how to best avoid them or deal…
Spooky Google Doodles for Halloween 2014
Just as Halloween has seen some evolution over the years, so have the holiday-themed Google Doodles presented each year on the Web.
Fast SEO Competitive Analysis Part 2: Competing Content Comparison
In part two of this series on fast SEO competitive analysis, we will look at understanding search behavior and choosing target keyword…
Writing Your Way to the Top of Search and Social Results
We’ve entered the era of intelligent content that is laced with smart optimization and is penned by qualified writers who have a…
“Which Update?” Is the Wrong Question
What's the right question to ask? That will depend on your skill level and experience in the SEO industry.
Google Mobile Usability Report IDs Website Issues That Drive Away Business
Google has added Mobile Usability reports to its Webmaster Tools, which will provide a detailed report for each error found on a…
How to Get Tons of Great Data From Google AdWords Instantly
The Home screen is an under-utilized element of your AdWords account. Here's how to reorganize in order to get to your data…
Bing Allows Consumers to Use Emojis as Search Term
To allow users to search the same way they communicate, Bing upgraded its search engine to recognize emojis.
Yahoo Bing Network Audience Stats That Might Surprise You
The latest numbers from comScore on the Bing audience are available – and the stats just might surprise you.
Google Webmaster Update: Blocking JavaScript & CSS Can Affect Indexing
Google has updated its Webmaster Guidelines, which will likely affect sites that are blocking JavaScript or CSS files.
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