Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,721 articles
SEO

SEO is Easier With Keyboard Shortcuts

Becoming efficient with keyboard shortcuts can help you navigate the computer in such a way that it doesn’t compete with the real-time…

By Ben Goodsell · 30 Jul 2012

Content

The Evolution of Guest Posting

For many SEOs, classic guest posting theory focused on getting posts, with links, placed on as mamy domains as possible. Instead of…

By Eric Enge · 30 Jul 2012

SEO

6 Critical Action Items B2B SEOs Need to Consider With Converged Media

B2B SEOs should be at the forefront of converged media, as best practices and opportunities inherent to SEO will be enhanced by…

By Derek Edmond · 27 Jul 2012

PPC

5 Major Mistakes to Avoid When Managing the New Google Shopping

Setting up Product Listing Ads (PLAs) and Google Shopping can be a complicated process. This article outlines some of the top mistakes…

By Mary Weinstein · 27 Jul 2012

Industry

Google, Facebook & Amazon Quietly Forming Tech Lobbying Group?

Technology giants – and often arch rivals – Google, Facebook, and Amazon are expected to join forces to form a lobbying group…

By James Dohnert · 27 Jul 2012

Analytics

Google Improves Content Experiments in Analytics

Google Analytics users now have access to several helpful and time-saving improvements to the content experiments tool. You can now set up…

By Thom Craver · 26 Jul 2012

Industry

Google Tests ‘Explore More’ Option in Knowledge Graph Search Results

A new Google Knowledge Graph test has been spotted – one that gives users the option to “Explore More” on the topic,…

By Miranda Miller · 26 Jul 2012

SEO

Can the SEO-PR Love Affair Survive After Panda & Penguin?

Following Google’s latest updates, it's no longer enough to write, optimize and distribute press releases. Now, you must provide quality, relevant, newsworthy…

By Lisa Buyer · 26 Jul 2012

Analytics

How to Improve Your AdWords Performance With Analytics

Where you were previously looking at cost per keyword, comparing against traffic volumes and conversion rates, you now need to add some…

By Alistair Dent · 26 Jul 2012

SEO

Want Links to Your Website? Be Unique & Expand Your Marketing

It's increasingly difficult getting noticed online - that makes getting links and top rankings even harder. It's important to take a hard…

By Justilien Gaspard · 26 Jul 2012