Google.
Properly Attributing Email Campaigns in Analytics
Many third parties will create email campaigns, distribute them to lists of prospective customers, and measure successful deliveries and click-throughs to your…
Writing Search Ads in Context
As an advertiser, your challenge and opportunity is to claim a piece of territory in the search results page fray. Once you’ve…
If You Can’t Be a Creator, Then Be a Curator
Content curation is about finding the most relevant content about a topic online and listing all the relevant links found on that…
How Often Do You Optimize?
When you launch a new site or enter the SEO game for the first time, one of the first steps is spending…
Government SEO is Broken
Every government agency should understand, monitor, and seek to shape its digital presence around SEO fundamentals to ensure their services, activities, and…
Maker Studios Takes Third Place in YouTube Partner Channels Ranking
The latest data from comScore's Video Metrix service showed that 181 million U.S. Internet users watched more than 39 billion online content…
Google Paints a Happy Little Bob Ross Birthday Doodle
“The Joy of Painting” TV show host Bob Ross is celebrated on Google’s homepage today with a Doodle paying tribute to the…
4 Google Product Listing Ads Tips for Q4
More than 100,000 retailers have stuck around to play in Google’s new product-based CPC advertising channel. If you’re one of these retailers,…
3 Enterprise SEM Challenges & Solutions
Massive account confusion, implementation roadblocks, and budget changes are key challenges agencies, in-house experts, and consultants managing enterprise SEM campaigns must overcome.…
How a Preview Image Increased a Landing Page’s Conversion Rate by 359%
Using Google’s new “Google Experiments” for A/B testing confirmed a hypothesis that a landing page with a preview image will have a…