Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,745 articles
SEO

SEO Recruitment Tips For Employers & Candidates

Recruitment is a make-or-break activity for SEO teams. Recruit the right person, you’re golden! Here’s how employers can find a great SEO…

By Richard Kirk · 29 Jan 2013

SEO

Keys to SEO: Content & User Experience – Interview With Bing’s Duane Forrester

SEO is leaving behind its history of being a bunch of tactical executions and becoming more of a high-level strategic affair –…

By Mark Jackson · 28 Jan 2013

PPC

Is Your Quality Score Costing or Saving You Money?

When it comes to AdWords Quality Score, everyone knows from best practices that increasing this magic number is beneficial for rankings and…

By Noran El Shinnawy · 28 Jan 2013

Social

Can Facebook Graph Search Disrupt the Google Habit?

Google is useful and the value of Google gets continually reinforced to consumers, day in and day out. Ultimately, a new search…

By Eli Goodman · 28 Jan 2013

Mobile

How to Prepare Your Google Shopping Feed for Google Catalogs

These tips and strategies on how to clean up images (duplicates, pixelated, or lacking), as well as how to write titles and…

By Adreana Langston · 28 Jan 2013

SEO

Using Footer Links to Diversify Your Backlink Profile

To create a natural and diverse backlink profile, you can make simple changes to fix four common issues: zero relevancy, all links…

By Matt Morgan · 27 Jan 2013

PPC

PLAs are Here to Stay: A Few Tips on How to Take Advantage

Now that the dust has settled from Google's transition from free to paid and from the Q4 spike, many of the questions…

By Dave Ragals · 25 Jan 2013

SEO

Google, I Think I Love You … So What Am I So Afraid Of?

What if Google someday decides it no longer loves your site? It stops sending traffic your way, drops your rankings, blocks access…

By Uri Bar Joseph · 25 Jan 2013

PPC

3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

Bing Ads rolled out many new features at a rapid pace in 2012. Gain time, insights, click volume, and conversions in 2013…

By John Gagnon · 25 Jan 2013

Mobile

Mobile, Local & Search: 5 Sources of Innovation & Investment in 2013

Expect another eventful year at the intersection of mobile, local and search – where change will once again be the constant. Here’s…

By Michael Boland · 25 Jan 2013