Google.
Search guru Danny Sullivan becomes Ad Age Digital’s newest columnist
In yet another sign that search marketing is now mainstream marketing, Ad Age Digital’s newest columnist is none other than search guru Danny Sullivan. In his first column,…
Fingerprinting Videos, Music May Help Stop Piracy
2006 was a good year for Advestigo, a French company that helps guard digital assets – winning a number of prestigious awards…
Reed’s Zibb.com asks competitors to participate in its vertical search initiatives
Marrecca Fiore of Folio Magazine reports that Reed Business Information is inviting all publishers, including its competitors, to be a part of…
Don’t Click Here! Should You Pre-Qualify Clickers?
B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone,…
Dave Pasternack Sticks to His Guns
The whole “SEO is not rocket science” debate has gone on for years, in one form or another, and has been fired…
Panama Gets Mixed Review From Wall Street Journal
Seems Kevin J. Delaney over at the Wall Street Journal got mixed reviews of Yahoo’s new search advertising interface, Panama. And this…
Google Tests Video for AdSense
Google announced last night on the Inside AdSense blog that it will begin testing AdSense video distribution and sponsorship with a small…
Highlights from the SEW Blog: Jan. 22, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Search Headlines & Links: Jan. 19, 2007
A selection of stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: From the SEW…
Google Courts Book Publishers, Librarians
Google held an all-day love-fest for book publishers yesterday at the New York Public Library. The grandiosely named Google Unbound came complete…
PPC Back Fill Map or Who Is King Of Garbitrage
While this is not news – it really should be. Most of the small search engines are arbitraging one way or another.…
Google Updates AdSense Policies
Google updated its policies for publishers in the AdSense program last night. Jennifer Slegg has a very thorough breakdown of the changes,…
Weather.com’s SEO Efforts Rest Heavily on Analytics
Data from Coremetrics Web analytics informs virtually all of the site's search marketing efforts.
Wired Writes Yahoo’s Eulogy
Wired reporter Fred Vogelstein has penned a 3,200-word eulogy to Yahoo, “How Yahoo Blew It.” The story chronicles Yahoo CEO Terry Semel’s…
An Introduction to SEO Best Practices
Best practices for search engine optimization are constantly evolving, and are starting to look more like conventional business plans.
Jimmy Wales Discusses Search Wikia on MarketWatch
Wikipedia founder Jimmy Wales went face to face with Bambi Francisco on today’s MarketWatch, and shared more about the concept of Search…
Compete Reports December Search Market Share
According to Compete’s December Search Market Share report, only Google and Ask improved over December 2005, and Ask just barely did so.…
comScore Reports December Search Market Share
In addition to Compete’s report, we have comScore’s December qSearch analysis of U.S. search market share. Google grew its lead slightly to…
Without Neutrality, What Happens to Search?
Search depends on net neutrality. As a searcher, you already know how it feels to be blocked from results. Who hasn’t performed…
Google Earth Getting Press Accurate or Not
There were two different articles about Google Earth over the last couple of days. First the claims the program was being used…
Video From The Professionals
Everyone will be hawking their video wares at the NATPE conference this week. Some 8,000 attendees are expected in Las Vegas. Producers…
Friendster Using Google Search and Ads
Friendster CEO Kent Lindstrom announced the company will be using Google for search as well as using Google ads on its social…
Quality Score, AdWords Quirk In Delivery
We had a problem with our PPC campaign recently. Even though we had unoptimised the ad delivery we noticed one ad getting…
Google Number One Place To Work
Fortune Magazine has Google at the top of the 100 best companies to work for in 2007. Hey I have been to…
Movements in Mobile Search Land
Mobile search has been quite, well, mobile lately. Becoming a regular topic in search marketing conferences, and often discussed in various forums…
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