Google.
Data Mining: The Heart of Analysis
What do you do when the needle won't move anymore -- when you can't invest another dollar in your paid search program without diminishing your returns? The answer…
Search Headlines & Links: Feb. 13, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Beyond “Technical SEO”
I’ve said before that I believe a lot of the recent issues with SEO (see Jason Calacanis, Dave Pasternack) might be resolved…
Google Revamps Sitelinks
Google has apparently made some changes to the way it assigns and shows Sitelinks, the list of pages included under the search…
SES New York 2007 Speaking Update
I’ve now posted what speaking openings I have for SES New York 2007 over here. I’ve now also contacted everyone who spoke…
Google Hoping Smiles Are Contagious
Google has just started a “send us your smile” campaign. They are moving one of their offices and want to wall paper…
Has Powerset Found Its Edge?
Semantic search startup Powerset has apparently licensed some natural language search technology developed at Palo Alto Research Center (PARC) in Silicon Valley,…
New Search Ad Management Tools Launched
Two new search ad management platforms launched this week. One, from ChannelAdvisor, focuses on the needs of online retailers. The other, from…
Google University Launches at SES London
London, England 8 February 2007 – Incisive Media today announced that Google will be providing its Google University sessions at Search Engine…
Mywaves Adds Personalized Mobile Video Search
Video delivered to your phone, based on keyword search, is the essence of the new mywaves offering. Today mywaves announced the addition…
Google Adds Link Tools
Google’s Webmaster Tools now include in-depth reporting of inbound links to a user’s site, announced today on the Webmaster Central blog. The…
Yahoo Ad Ranking System Now Live
Today’s the day, as any search marketer not living under a rock for the past few months knows. Yahoo’s flipping the switch…
Super Bowl Ads – Where’s the URL?
There have been some good reviews of this year’s always-anticipated Super Bowl ad crop, but this article will identify the “URL visibility…
Google Shares Tips on Addressing Click Quality Concerns
At the Inside AdWords blog, Google invites Click Quality team member Julian to put a kinder, gentler face on the team that…
MTV Networks Demands YouTube & Google Remove Unauthorized Videos
A Viacom spokesperson called me a few minutes ago, breaking this news, and sending along an official statement. Today, MTVNetworks and its…
MTV/YouTube Spat Growing for Months?
Viacom’s decision to issue a takedown notice to Google demanding the removal of all of its protected content from YouTube is not…
Search Headlines & Links: Jan. 31, 2007
A selection of stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: From the SEW…
Google, AOL Report Earnings
Google reported strong earnings today, with income of 1.03 billion on revenues of $3.21 billion, up 67 percent year-to-year. Google-owned sites accounted…
More Search Share Numbers
Following the share-of-search statistics from Compete and comScore, we now have numbers from Hitwise and Nielsen/NetRatings. Nielsen puts Google on top with…
Search guru Danny Sullivan becomes Ad Age Digital’s newest columnist
In yet another sign that search marketing is now mainstream marketing, Ad Age Digital’s newest columnist is none other than search guru…
Google Fights for Its Trademark
Google has sued serial trademark litigant and self-styled “intellectual property entrepreneur” Leo Stoller for false advertising, unfair competition and RICO violations for…
Google, YouTube and Wikipedia are among top global brands
According to an annual survey by online magazine brandchannel.com, Google, Apple, YouTube, Wikipedia, Starbucks and Nokia are the top six global brands.…
Fingerprinting Videos, Music May Help Stop Piracy
2006 was a good year for Advestigo, a French company that helps guard digital assets – winning a number of prestigious awards…
Reed’s Zibb.com asks competitors to participate in its vertical search initiatives
Marrecca Fiore of Folio Magazine reports that Reed Business Information is inviting all publishers, including its competitors, to be a part of…
Don’t Click Here! Should You Pre-Qualify Clickers?
B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone,…
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