Google.
Google Gives Away eBook on the “Zero Moment of Truth”
Technology has changed the way marketing works, and a new critical phase of purchases for modern shoppers is the "ZMoT." To help business owners understand this concept and…
Google Tests Content Authorship Spotlighting
Google previously released an authorship markup that lets content creators claim the articles they've written. This rel="author" markup is being taken a…
Google+ Must Focus on Sharing With Purpose, Not Privacy
Google+ is getting some things right, but has one fundamental hurdle to overcome. In short, Google Plus needs to make sure it…
Gifting Online & Offline: Shopping and Behavioral Search
A look at some nuances within Google’s defined Shopping category of search query activity, and trended data for both the “gift” and…
Google+ in China: Banned, Slow, or Just Ignored?
Shortly after Google+ launched, reports emerged indicating that Google's new social project may already be banned in China. Google's fate was later…
Foursquare Hackers Turn New York City Into a Game of ‘Risk’
“World of Fourcraft” uses Foursquare's framework and Google Maps API, to create a social game social media marketers should look at for…
@Twitter Isn’t It Obvious? The Party is Over
With Ev Williams and Biz Stone solidly out of the day-to-day picture and Twitter’s positions of the last year, it seems the…
Google Adds +1 Button, Social Analytics Reports
Google Analytics and Webmaster Tools have been updated to allow for easier analysis of a all social actions on your site, how…
Google+ “Re-Share”: A Privacy Loophole
A loophole has been uncovered in the Google+ project that can completely break the built-in privacy protections. Simply by "re-sharing" content, a…
Blekko Gets Foodily to Help Eat Away at Recipe Spam
Blekko's big pitch for recipe searches is that they involve human curation. Now that curation has become more powerful with a new…
Google+ Invites Forced To Shutdown
Due to overwhelming demand, Google had to shutdown the invites to their newly launched social network. "We've shut down invite mechanism for…
‘Gayglers’ Visibly Support Google in Global Pride Parades
While there was some pushback over Google's perceived lack of support for Gay Pride Week, the company employees were out in large…
News Corp Sells MySpace For $545 Million Loss
A day after Google launched its answer to Facebook, News Corp sold MySpace, the social networking site displaced by Facebook, for $35…
Insights from the Google Transparency Report
In swift juxtaposition to the official opening of the U.S. FTC antitrust investigation, Google released a new version of their transparency report.…
French Company 1PlusV Sues Google for $421 Million
The Paris-based 1PlusV is suing Google to the tune of $421 million for what 1PlusV claims are anti-competitive practices. This is the…
Google’s Black Navigation Bar a Preview of Google+ Project
The black navigation bar is here to stay, and Google is promising a series of "design improvements" to Search, Maps, and Gmail.…
Google’s What Do You Love (WDYL) Multi-Search
Google has no shortage of services around the web, but those various information resources often seem disconnected. A new Google interface, called…
Deconstructing Google+
Google is very careful about what kind of access they give out before products hit their prime. But if you don't want…
Social Networks Grade Google+ Project
The much rumored social network from Google launched yesterday to mixed response. Given the product has only been shown to a handful…
Google Tries (Again) to Get Social With Google+ Project
Google finally has revealed their plans for a social product called Google+ – the same social project Google has been denying repeatedly…
Interest Category Targeting in Google AdWords
A long sought-after and powerful targeting mechanism is now available to all AdWords advertisers on the Google Display Network. Here's an overview…
Google +1 Spreads Around the World
Google +1, the social recommendation feature that lets users indicate their favorite pages, is picking up steam. Google is continuing to push…
Search Secures Recognition as Local Business Info Provider
The idea of using search engines as a way to find local business data is fairly new. But according to a recent…
The Cost of Google’s “Strategy of Everything”
Google is likely the most ambitious company to date: They want to own every facet of the Internet experience. But this "strategy…
21 Resources New Marketers Must Bookmark
It’s essential for marketers to stay abreast of developments and best practices in the search industry. Regularly reading articles, research, and news…
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