Google.
Google Appeals Wiretapping Definition Ruling
When Google "accidentally" picked up data from encrypted wireless networks, the gates of Hades burst open. Lawsuits have flown freely since, and a recent ruling has opened the…
37% More Incentive to Focus on SEO for Bing
Rosetta conducted a study of organic search clicks from Yahoo, Bing and Google to vertical markets. The study found that the Bing-Yahoo…
How to Analyze Your PPC Ad Positions
On the surface, your average ad position is one of the most straightforward metrics you’ll find in AdWords. But trusting it too…
SEO Burn Notice: When You’re a Blogger, A Scorched Earth Policy Is a Bad Idea
While there are reasons to sometimes blow away a website, there are many more reasons to not fire up a flamethrower during…
Google Opens Wallet to Buy Smartphone Loyalty Card Startup Punchd
Punchd, a smartphone-based loyalty card business, has been acquired by Google for an amount believed to be more than $10 million. It…
Google’s “DDP” Ad Targeting Service on the Way
Google's powerful ad network may be in for another rush of expansion thanks to a service known to Google insiders as "DDP."…
Google+ Beta Hits First Major Bug
Google+, which has been in field trial mode since June 28, hit its first major bug over the weekend: Users were receiving…
Google+ May Already Have 9 Million Users
Google+ has been out for two weeks, but the number of users has already spiked dramatically. Some estimates put Google+'s current user…
The PPC Test You Shouldn’t Run
PPC managers can be tempted to immediately try all the latest and greatest new features. It’s like a dessert table of delicious…
How to Acquire Demographic Insights from Your Remarketing Campaign
Create advertisements that are more successful, relevant, and personal by gaining a strong understanding of your target audience demographics. It’s critical to…
Google +1 Button on More Homepages than Tweet Button
A study from BrightEdge shows that Facebook is still the most dominant social plugin on the web. Google +1, however, is growing…
Google Acquired 11 Companies in 2011, Microsoft Made Biggest Transaction
Berkery Noyes study examines the acquisition and merger tendencies of the online and mobile industry. Beyond a continuing increase in activity for…
Covario Expect Asia/Pacific Search Ad Spend Will Grow in 2011
A new study from Covario examining search advertising trends for high-tech industries shows slowed growth for Q2 2011, but that the year-to-date…
Tearing Apart Killer Marketing Tactics From Shark Week
Shark Week, a smash-hit marketing initiative by the Discovery Channel, pulled in nearly 30.8 unique viewers last year, making 2010 a record…
Google Ventures Quietly Invests in Collaborative Toolset for Scientists
Wingu, a cloud-based collaboration system designed to improve the speed of scientific work, has caught the eye of Google. Google Ventures, the…
YouTube Experiment on Cosmic Panda
One of YouTube's new experimental interfaces is receiving a lot of attention from both the YouTube audience and Google itself. The new…
What can Google Images See?
To avoid using easily indexed words like ‘advertorial’ on a page, publishers have been using a 'sponsored content' icon to ensure legal…
Google AdWords CTR Improves, Yahoo & Bing Both See PPC Spending Increase
A report from Marin Software examines search advertising trends over the last year. Notably, Google CTR is up while Google impressions are…
Twitter Leaving Nest? Taking Risks, Raising Funds & Buying Companies
Twitter continues to grow rapidly, but to stand in the social world of tomorrow the company will have to do more than…
Exact Match Domains Can Double Clicks on PPC Ads
An appropriately written PPC advert is one key to success in search marketing, but how much does your domain name impact that…
Facebook Blocks Google’s Shot at Social
In response to Google+, Facebook is taking some dramatic steps. Facebook has blocked tools that would allow for easy migration to Google+.…
Double Standard Over Google+ Business Profiles Being Shutdown
A number of companies, who thought they had a jump start, may be losing their current Google+ Profiles, as Google is not…
Will Group Chat, Video Calls Help Facebook Counter Google+ Hangouts & Huddle?
While it may have been "awesome" a week ago, Facebook's annoucement that it is now offering group chat and video calling may…
Study Looks at Searcher Verbosity, Ask “Wins”
A new study looked at how verbose searchers were on the different search sites, and Ask.com showed as having the most wordy…
Google’s ITA-based Flight Search Could Launch Soon
Google may soon be providing more detailed flight search results, including maps, prices and results based on searchers' IP addresses as the…
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