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Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,712 articles
Latest in Google

Key SEO 2012 Trends in North Asia

SEO will continue to grow up in 2012 to be much more influenced by the social, mobile, and local movements. Companies that successfully address, understand, and act on…

By ClickZ Team · 30 Dec 2011

Mobile

Search & Mobile Marketing Trends: SEO Apocalypse 2012

There will be “Four Horsemen” of an SEO apocalypse in 2012 and they will all be carrying a mobile device. Here’s why…

By Michael Martin · 27 Dec 2011

SEO

Top 5 Google Panda Update SEO Survival Tips

As a result of Google's Panda update, there are increasing levels of apprehension in the small business community on fears of further…

By Garry Przyklenk · 26 Dec 2011

Industry

How Amazon Is Competing with Apple and Google [Infographic]

While we spend a lot of time talking about the battle between Google and Apple, both companies are also fighting against a…

By Rob D Young · 23 Dec 2011

Analytics

From ‘Author Stats’ in Webmaster Tools to Newsknife’s Top Journalists

Last week, the Official Google Webmaster Central Blog introduced “Author Stats” in Webmaster Tools. And yesterday, Newsknife posted its list of top…

By Greg Jarboe · 23 Dec 2011

Industry

Blekko Gets New User Interface & Ramps Up Auto-Slashing

Blekko has announced a major upgrade to their UI and increased the number of categories covered by automatic slashtags to 500. Co-founder…

By Miranda Miller · 22 Dec 2011

SEO

Brand Google+ Pages Showing up in Search Results (SERPs)

Many of the world’s most well known brands have created a Google+ Page as the majority now have a presence according to…

By Miranda Miller · 22 Dec 2011

PPC

43 Paid Search Signals You Need To Understand

Google and advertisers incorporate at least 43 signals that answer six fundamental questions to value and satisfy the search and searcher. Here's…

By Alex Cohen · 22 Dec 2011

Industry

New Solar Investment Brings Google’s Clean Energy Portfolio to Nearly $1B

Google is investing $94 million in solar farms built by Recurrent Energy in the Sacramento, California region. This brings Google's total clean…

By Rob D Young · 21 Dec 2011

Industry

Google to Remain Default Search Engine On Firefox for 3 Years

Google has signed a new three-year agreement with Mozilla to keep its search engine as the default choice in Firefox. Financial terms…

By Dave Neal · 21 Dec 2011

Mobile

Tide Turning Against Google in Android Patent Wars

Apple has won a major patent victory over HTC and Android. Meanwhile, UK telecommunications company BT has opened another patent case that…

By Rob D Young · 21 Dec 2011

PPC

Kantar Media Reports Paid Search Spend Tumbled in 2011 [Study]

Despite strong growth in display advertising for the first nine months of 2011, a tumbling market for paid search dragged overall Internet…

By ClickZ Team · 21 Dec 2011

Industry

Biggest Search Events of 2011 & Predictions for 2012

What events helped to shape the search landscape of the year? Google’s Panda Update, SSL search, social signals and integration, and Google+…

By Kevin Gibbons · 21 Dec 2011

Mobile

Googlebot for Smartphones & Some Useful Stats

Last week Google announced that Googlebot-Mobile now crawls with a smartphone user-agent in addition to previous feature phone users-agents. The new crawler…

By John Rampton · 21 Dec 2011

Social

Google+ Strategy: 5 Tips to Help Marketers Get Ready for Brand Pages

No one knows where Google+ will land on the social network success matrix, but one thing is for sure: Google will throw…

By Ron Schott · 21 Dec 2011

Industry

US Senators Ask FTC to Launch Formal Anti-trust Investigation into Google

Senators Herb Kohl and Mike Lee have written to the FTC (PDF) about their fears that Google could be abusing its dominant…

By Dave Neal · 20 Dec 2011

SEO

SEO Christmas Wish List

Being a good SEO, there are a few things I’d like to ask for – for all the boys and girls out…

By Simon Heseltine · 20 Dec 2011

Social

Google+ Brand Pages Get Multiple Admins; Adds Stream “Volume Control”

Google announced a number of small changes for Google+ today, including a number of often-requested Page features and a type of volume…

By Miranda Miller · 20 Dec 2011

Social

5 Reasons Google+ Is Not A Facebook Killer

Google+ is an interesting social media experiment, but it is likely to remain just that: another "almost ran" in the social media…

By Dave Davies · 20 Dec 2011

Mobile

Google Updates Movie & Image Search for Mobile Devices

Google has added some fancy features for the hyper-mobile. Those using a mobile device to search for movies will find movie information,…

By Rob D Young · 19 Dec 2011

Industry

One-Word Searches: Search Engines Doing More With Less

We’re seeing one-word search queries’ share of total search activity growing fast. Is this due to mobile search, Google Instant, or something…

By Paul Burani · 19 Dec 2011

Local

Most People Rely on Search Engines to Find Local Businesses [Study]

PEWInternet recently conducted a survey in which 1087 adults (age 18 and older) were interviewed in both English and Spanish about their…

By John Rampton · 19 Dec 2011

SEO

Creating Win-Win Link Building Scenarios

Many link building efforts fail, usually due to misguided approach of thinking in quantity rather than quality. Applying group dynamics is one…

By John Lynch · 18 Dec 2011

Industry

“Let It Snow” Google Easter Egg Blankets Search Results in Snow

If the weather outside today is more “delightful” than “frightful” where you live and you’re wishing for some snow without all the…

By Danny Goodwin · 17 Dec 2011

Local

Google Brings Japan’s Tsunami Damage to Street View

Google has released a compilation of Street View images that cover 44,000 kilometers of the region devastated by Japan's March 11th tsunami…

By Rob D Young · 17 Dec 2011

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