Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,745 articles
SEO

Google’s Matt Cutts: Small Sites Can Beat Large Sites in Search Results

If you run a smaller website, it can be frustrating to know that even though your site has great content, you aren't…

By Jennifer Slegg · 29 Apr 2014

PPC

360i Agency Says New Technology Reverse Engineers AdWords Quality Score

Digital marketing agency 360i announced a new technology platform for pay-per-click advertisers that aims to reverse engineer the Google AdWords quality score…

By Jessica Lee · 29 Apr 2014

Analytics

12 Critical Metrics to Help You Build a Data-Informed Content Strategy

There are nearly limitless ways to use data. So, how do you go about it? This post will walk you through search,…

By Simon Penson · 29 Apr 2014

SEO

Your SEO Competition Isn’t Who You Think It Is

Without knowing who your online competition really is, any competitive analysis will be misguided. You'll be looking at the wrong competitors. The…

By Nathan Safran · 29 Apr 2014

SEO

5 New SEO Mantras to Replace Old, Inefficient Thinking

In SEO, we're now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. We play integral…

By Purna Virji · 28 Apr 2014

SEO

4 Reasons Nofollowing All Links Is Absurd

Google is targeting links in spammy or low-quality guest blogs, and if you have these types of links you should absolutely nofollow…

By Jon Ball · 28 Apr 2014

SEO

Pages With Schema Markup Rank 4 Positions Higher in Search Results [Study]

Less than 1 percent of websites have implemented Schema markup. However, pages with Schema integration rank better by an average of four…

By Jessica Lee · 28 Apr 2014

Industry

Vic Gundotra Leaving Google, What’s It Mean for Google+?

Vic Gundotra, the driving force behind the Google+ platform, has announced he is leaving Google, which has many people pondering the future…

By Jennifer Slegg · 25 Apr 2014

PPC

Google AdWords Dynamic Search Ads: 10 Quick Tips to Get Started

Launching a Dynamic Search Ad (DSA) campaign through Google AdWords takes work and refinement, but over time, if created and optimized correctly,…

By Jennifer Johnstone · 25 Apr 2014

Analytics

5 Steps to Quick Insights Using Google Analytics Solutions Gallery

Use the Google Analytics Solutions Gallery to find custom dashboards created by experts to speed up the time to insights. You don’t…

By Jamie Smith · 25 Apr 2014