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Putting Search in Focus: Trends to Watch in 2013
What does 2013 hold for marketers? What will be the biggest industry trends in the new year you’ll need to focus on? Entrepreneur Richard Zwicky shares his insights…
10 SEO Considerations for a Content Management System
A good content management system can have a dramatic impact on your SEO performance and conversely, a bad CMS can kill your…
How to Measure the Social Success of Content Marketing
Regardless of if you measure using a manual process or with an automated tool, the key is to make sure you are…
How to Use Google+ Local to Get New Customers
Google+ Local is a powerful tool for small businesses targeting local customers because it combines customer reviews and local search into one…
How to Add Reviews to Your Site Using Schema Structured Data Markup
You want to help your organic listings stand out in the search results – this is becoming increasingly important as more websites…
A Simple Guide to Google Content Experiments
Split testing is the single most neglected discipline within the search industry. The good news is, it isn't as technical as you…
How to Increase Google’s Crawl Frequency
You want to rank many pages on a site, not just the homepage. You're also actively making changes to your sites and…
Invest in This, Not That: A Competitive PPC Analysis Solution for the Holidays
New products are hitting the shelves every day for the holiday rush, but it remains to be seen if they are going…
Website Redesign? Get Some SEO Consultation Before You Launch
When a company redesigns their website, it's usually for non-SEO reasons. But ignoring SEO issues during a redesign would be a big…
How to do Awesome SEO Keyword Research for a Large, Templated Site
Looking for keywords to help a formulaic, themed site rank ? Learn how to work out which modifying terms (or “modifiers”) are…
3 Ninja PPC Techniques to Help Retailers Get Ready for Cyber Monday
E-tail marketing is extremely complex and competitive. Margins are low, products are mostly standardized, and competitors are very aggressive. However, all hope…
It Doesn’t Matter What You Call Your Online Strategy!
The digital marketing industry changes fast and with that change comes a call for new nomenclature. But the more things change; the…
Mobile Ad Revenue Outlook: Local Search Leads the Way
Local's growing share of mobile advertising will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile usage…
Google Penguin: What Lurks Beneath the Surface?
Other than cleaning up the quality of the Google index what else could the objective of the Penguin updates be? Much like…
Google UK Search Market Share Slips Below 90%
Google's search market share in UK is much bigger than USA. However, new data from web tracking firm Experian Hitwise found that…
New Google Universal SERPs Layout Brings Apps to Forefront
Did you notice the new Google SERPs layout? Nope, neither did we. But appearances are deceiving and whilst nobody is looking, this…
How to do Awesome SEO Keyword Research for a Standard Website
Learn the benefits and methodology of how to build and refine a keyword list for a relatively normal site (such as a…
Google Display Network Campaigns: Most Common Mistakes Search Marketers Make
The days of writing off the GDN or approaching it with a search mentality are long over. Search-only marketers need to evolve,…
10 Tricks to Research Anything
Researching a new market, customer or channel can be wildly inefficient. The web has abundant information, but finding just the right information…
Converged Media: Maximizing Consumer Engagement in a Digital World
Converged media represents the overlap of any combination of paid, owned, and earned media types. Savvy businesses recognize the opportunity in this…
Google Accused of Being Too Slow to Derank Pirate Websites
In August, Google promised to begin lowering the search rankings of "piracy" websites, but now there are complaints that Google is being…
Google, Bing & Yahoo Tracking the 2012 Presidential Election Results
Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today.…
Semantic Search in 2025
As the knowledge-representation graph continues to grow, linking more entities and establishing their relationships to each other, more connections will be available.…
SEW Weekly: Successful In-House SEO Strategy & Google Paid Search Updates
What happened on SEW weekly last week? Special guests from AOL and Covario shared tips and tricks for more effective in-house SEO;…
4 Tips to Create Paid Search Support for Promotions & Public Relations
To boost promotions with a paid search campaigns, it’s important to have ad copy that supports the promotion and PR; purchase promotion…
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