Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,745 articles
Mobile

Google Search App Adds Ability to Easily Switch Languages in Voice Search

Users of the Android Search app can now easily switch among up to five languages when using voice search simply by adding…

By Lisa Lacy · 22 Aug 2014

PPC

Google AdWords Conversion Values Add Multiple Currency Support

AdWords will now convert the payment currency for online retailers promoting products from an AdWords account that is billed in one currency…

By Lisa Lacy · 22 Aug 2014

SEO

Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

In a session at BrightEdge’s Share 14 event, brands discussed how they've shifted their approach in a keyword "(not provided)" world.

By Jessica Lee · 22 Aug 2014

Industry

Google DMCA Removal Requests Hit High of 7.8M per Week

A report from TorrentFreak attributes the growth in these requests to copyright holders seeking to curb piracy.

By Lisa Lacy · 22 Aug 2014

PPC

Close Variant Matching – 3 Important Points to Keep in Mind

Here are three changes about the close variant change that you should keep in mind, and what you need to know in…

By Diane Pease · 22 Aug 2014

Analytics

Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

Advertisers who want to understand the role of different devices leading to conversions are able to do it with Facebook’s new cross-device…

By Guillaume Bouchard · 22 Aug 2014

Industry

Greggs Falls Victim to Google Search Image Gaffe

The bakery brand offered the search engine donuts to fix the problem and created a Twitter hashtag to go along with its…

By Carly Page · 22 Aug 2014

Industry

Google, YouTube See Uptick in 2014 Back-to-School Search Traffic

Back-to-school searches on Google grew 45 percent year-over-year while searches for "back to school haul" and "dorm hauls" on YouTube are also…

By Lisa Lacy · 21 Aug 2014

Industry

Google AdWords Incorporates Focused Bid Automation and Bulk Editing

Google has added an update to streamline the management of multiple campaigns and a tool that enables advertisers to better target their…

By Ashley Zeckman · 21 Aug 2014

PPC

Product Listing Ads – An Evaluation

The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on…

By Richard Stokes · 21 Aug 2014