Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,745 articles
PPC

SEO and PPC Need to Stop Being Enemies

If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their…

By Erin Everhart · 10 Sep 2014

Industry

Tolstoy’s 186th Birthday Honored With Interactive Google Doodle

The doodle includes an eight-scene slideshow with images of Tolstoy himself, as well as scenes from his works "War and Peace," "Anna…

By Lisa Lacy · 09 Sep 2014

SEO

Ranking Boost Possible Without Penguin Refresh From Google

Google Webmaster Trends analyst John Mueller says sites shouldn't focus on individual factors of individual algorithms, but rather on fixing sites themselves…

By Lisa Lacy · 09 Sep 2014

SEO

Bad Link-Building You Should Be Doing

In a lot of cases, links from methods that many would consider bad are not just part of a natural profile but…

By Dave Davies · 09 Sep 2014

Analytics

Verify Analytics Accuracy With Google Webmaster Tools Top Pages

Especially when beginning an SEO engagement, it’s helpful to ensure tracking is as accurate as possible. Having the ability to compare analytics…

By Ben Goodsell · 09 Sep 2014

SEO

More Local SEOs Earning Less Than $30,000 [Study]

The BrightLocal Local SEO Industry Survey included nearly 1,800 SEOs and found more than a third of local SEOs have turnover of…

By Lisa Lacy · 08 Sep 2014

SEO

Google Launches Improved Sitelinks Search Box

Google announced a new way for users to search for site-specific content with an updated sitelinks search box and gave tips to…

By Jessica Lee · 08 Sep 2014

Social

Social Customer Service Secrets to Avoid Negative Search Results

Maintaining an effective strategy for customer service on social media will help to ensure that your brand doesn't accrue any negative search…

By Lisa Buyer · 08 Sep 2014

Industry

Paid Media Is the Future

Marketers are evolving away from the need to be paid search and display specialists and toward the need to be more broadly…

By Jason Tabeling · 08 Sep 2014

Video

YouTube Keyword Tool Goes Missing

Google replaced YouTube's keyword tool with Display Planner's AdWords video keyword suggestions on September 1, requiring users to access an AdWords account.

By Ashley Zeckman · 05 Sep 2014