Google Trusted Stores
Marketing is more complex today than ever. More data means more choices and more ways to interpret success. In the age of keyword “(not provided),” SEO technology company gShift says it's working hard to help marketers to bridge the gap.
Great content begins with a great idea. But not all great ideas become reality. Also, your brand can't always control content creation. So what will happen if the content you create goes terribly wrong or you find yourself in some hot water? This.
Any successful business online produces high-quality content that's both engaging and informative on a regular basis. Here's how to tell if you're producing effective content and then create an effective future content strategy in five steps.
Google is looking to bring its Trusted Stores program to the UK later this year. With thousands of U.S. retailers now signed up, the firm's UK industry retailer leader, John Gillan, is pushing to bring the service to the UK.
User experience, site usability, and onsite engagement have become more important for major search engines in their assessment of a site's "rankability," Use this checklist of tips to ensure your landing pages are sending all the right signals.
Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings of merchants. It's all still pretty vague at this point, but here's what Cutts said Friday at SXSW.
SEO is leaving behind its history of being a bunch of tactical executions and becoming more of a high-level strategic affair – one that combines good marketing with meaningful content that drives users to a web presence that is sound in usability.
While there are definitely some disadvantages to the new Google Shopping set up, there are some really amazing opportunities for merchants. Here are a few reasons why Google Shopping is good for merchants and how retailers can best take advantage.
The NSTIC (National Strategies for Trusted Identities in Cyberspace) the online Identity verification program is no longer a theoretical probability, the NSTIC is here and in go mode, thanks in part to Google. So now what?
Authority links are not easy to get. Here are some tips on where you can find these elusive authorities, how to identify them and, most importantly, how to snag a link from one of them to increase your rankings, traffic, and conversions.