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Google Posts: Growing under the radar
Google have now rolled out their Posts function for small businesses with a Google My Business account. But how do Posts affect click-through, ranking, mobile and social presence? We look at the facts.
Interview: Why marketers shouldn’t waste their time with Google Posts
Michael Bertini, Online Marketing Consultant and Search Strategist at iQuanti, told Search Engine Watch why he thinks that Google has gone off half-cocked with Posts, and why marketers would be better off expending their energies elsewhere.
Google Posts: GIFs and videos published directly to SERPs
Since the tentative launch of Google Posts last year, users have remained in the dark about whether a fully-fledged roll-out might be on the horizon, and nothing much has happened in the space to justify the tag 'experimental new podium'. However, that could be set to change.
More Than 80% of HTTPS URLs Display as HTTP in Google
According to a post on Google+ from the search engine's webmaster trends analyst, many websites are eligible to be displayed as HTTPS URLs, but their owners have failed to alert Google.
Enhance Your Local SEO Strategy With Google+ Local
Using Google+ Local is fundamental for businesses in order to be found on Google in local searches, as the platform drives the results on Google Maps. How can you make the most of Google+ Local?
[#SESDENVER] Could Google+ Be the Future of SEO?
At SES Denver, Merry Morud and Cindy Krum explained that as Hummingbird places more importance on social signals for ranking, Google Plus could be the key to boosting SEO rankings.
From Old School to New School: SEO in Transition
SEO is growing up and can no longer operate in a silo. Successful SEO efforts will be one component of a larger marketing plan, but an important and integrated component of that plan. Act now and grab an edge over many of your competitors.
4 Steps to Take After a Google Manual Penalty is Removed
The same activities that were responsible for ascending to number one in the SERPs were also responsible for your manual penalty. So now what? It's time to acquire high value editorial links. Here are some of the best methods for doing so.
Google+: A Quick Start Guide
If you've been sitting on the sidelines expecting Google+ to fade away, forget it. No serious marketer can afford to ignore the implications of Google+ and authorship. This guide will help you navigate the often confusing landscape that is Google+.
Social Signals & Search – Reading the Tea Leaves
There is more speculation than definitive direction on how search engine algorithms are weighing social signals in search. Here's what we can learn search engines value by dissecting and interpreting search results from Google, Bing, and Yahoo.
