A recent campaign by UN Women highlights misogyny in Google Autocomplete search suggestions. Is it realistic to think Google can play a significant part in changing perceptions around the world through its autocomplete suggestions (or lack thereof)? You decide.
At SES San Francisco, Bill Hunt will show you how to mine your search keywords and social data for new revenue opportunities. Here, Hunt shares some insights on where to find data and some tips and tricks for getting started with keyword research.
Google Instant Previews, which gave searchers a sneak peek of a website by hovering over a magnifying glass icon, has been removed due to low usage. Now Google has added a drop-down to view Cached or Similar results, or Share a page on Google+.
Learn the benefits and methodology of how to build and refine a keyword list for a relatively normal site (such as a brand website) with limited amounts of template content, and how to optimize individual pages for individual terms.
Signed-in Google search users can now save their search settings to their Google account. Saved search settings will allow users to save their preferences for use across multiple computers and browsers. Learn how to set it up.
Not feeling lucky? Maybe you’re feeling stellar? Maybe hungry or perhaps puzzled? Google has added a few new options to its I’m Feeling Lucky button. Simply hover over the button and Google will send you to one of Google’s various other properties.
A minor update to Google’s Panda update was released in January. This was just one of 14 other search changes Google announced. Others included fresher results, improvements to autocomplete, better spelling corrections, and auto-disabling Instant.
We’re seeing one-word search queries’ share of total search activity growing fast. Is this due to mobile search, Google Instant, or something else? Let’s see if we can break down this trend and isolate the behavior for what it really is.
New Rosetta study tests assumptions about five Google search features – Instant, Instant Previews, Places, universal search, and autocomplete – with the goal of better understanding searcher behavior to guide paid and organic strategies.
Brands are facing a unique opportunity and challenge in mobile advertising to measure strict ROI and be found by consumers. These four truths will help create a connected devices marketing roadmap for retailers in a new retail digital ecosystem.