Video interviews with industry authorities are an effective way to encourage more linking and sharing for your site. Consider this strategy for creating content to attract quality links.
Though user engagement metrics are not a solid ranking signal, their value is in signaling to Google that your website is serving the answers or solution to what users are searching for.
Links on Google's mobile search results are now expandable. According to the British SEO who pointed this out over the weekend, the change is about device unification and search dominance.
Despite what John Mueller said in a recent Google Hangout - that mobile-only sites are good enough and won't hurt rankings - industry experts aren't sure that we're quite there yet.
Industry experts see Google's search and ad business remaining relatively unchanged. However, the areas that fall under Alphabet could see a positive impact from the increased attention.
Google's restructuring under Alphabet took the spotlight, though the company did do other things this week, such as updates to Android and the return of Map Maker.
Though Google has warned people against link-building, it's a helpful practice that many people fail to differentiate from link-scheming.
The search giant is experimenting with integrating Google Hangouts into its search results.
Just about every backlink reporting service has developed a metric to compete with PageRank. Here are four resources that may be good alternatives.