Google Analytics.
4 Quick Ways to Audit Your Paid Search Account
Poor structure and bad campaign settings can cost you hundreds or thousands of dollars per week. Auditing helps to catch bad habits…
Google’s European Privacy & Antitrust Battles: An Update
The European Commission is still determining Google’s degree of dominance, Google provides an WiFi location opt-out service; Google has announced that it…
Top 10 Web Analytics Myths… Dispelled
Free analytics software is just as good as enterprise analytics! Unique visitors are real people! Bounce rate (or “insert metric here”) is…
Google Adds Multiple AdWords Account Linking in Analytics
Linking a single AdWords account to a single Google Analytics account is a thing of the past. Google now lets you link…
Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia
Yahoo organic results ready to transition to Bing in India; entertainment searches tops in Philippines; accessing search engines trails social networking for…
Google Analytics Demystifies Visitor Behavior With Multi-Channel Funnel Reports
One of the biggest challenges in analyzing conversions to your website is figuring out which channels contributed to a goal conversion. A…
Google Analytics Tweaks Sessions and Image Referrals
Google has made two notable changes to Analytics: Session IDs are now calculated somewhat differently and referrals from Google Image Search now…
Conductor Adds Google +1 Tracking to SEO Platform
Conductor, an SEO technology and intelligence company, has added Google +1 social analytics tracking to its platform. The inclusion of Google +1…
What’s In a Good PPC Report?
Whether you’re an in-house or agency PPC professional, chances are you’ll need to provide regular campaign performance reports. The numbers in a…
Google Instant Pages Prerendering Can Inflate Analytics Stats
The recent launch of Chrome 13 featuring Instant Pages seems to be creating problems for analytics programs. The new prerendering of pages…