Google Affiliate Network
Google has announced that it will wind down its Affiliate Network over the next few months to focus on newer CPA tools. Google's exit could be good news for competitive affiliate networks and affiliate program management companies.
Despite its $2.5 billion contribution to the company coffers last year, Google's second largest revenue source still causes pushback from the online world for click fraud, its financing of the spamming of the web, and its total lack of transparency.
Here are five things you should consider doing to improve your paid search campaigns this year, and why they're important.