A three-pronged approach international search marketers should use when working out your keywords for foreign markets.
Do search engines these days compensate for accented characters automatically? Some argue that all you need to do is directly place the character in HTML and Google will do the work for you. So what's the story?
Most SEOs face challenges with a single site in English, but the challenges compound exponentially when you add multiple countries and languages to the mix. The most common of these problems is the use of language or location detection.
Jean Véronis has published the results of a relevancy study he conducted with his students at the Université de Provence showing that, ... read more
I’m not one for spreading rumors but sometimes…? Feel like a hot one? OK, we’ve got one or should I say Dirson ... read more
Please, no more articles about how Google has relied on word of mouth to promote its brand. Those days have been gone ... read more
We’ve been tracking Exalead, the feature filled (putting it mildly) web search engine from France since it became available last October. About ... read more