Running a foreign language PPC campaign brings its own unique challenges. With a little forethought and planning however, a PPC campaign can help you increase sales or conversions, build brand awareness, and tap into whole new foreign markets.
Text-rich anchor links will soon become a vital part of your foreign language marketing strategy, meaning you have more time to reap the rewards of grabbing the top search engine spot. Learn how to use text-rich anchor links to their full advantage.
Despite the massive growths in foreign languages online, there is still relatively far less content in languages other than English – and that means dramatically less competition, better ROI, and faster results and for search marketing campaigns.
Although the English-language web has reached a saturation point, the foreign language Internet still offers rich-pickings, and presents a rather lucrative opportunity for businesses.
The foreign language Internet presents the greatest untapped resource of our time, and word is spreading fast of just how profitable it can be and how easy it is to rank highly in foreign language search engines.
A three-pronged approach international search marketers should use when working out your keywords for foreign markets.