Regardless of whether you're in-house or agency-side, there are huge profits to be gained from SEO and social media teams strategically working together. Here are the top three ways to set up and benefit from this powerful collaboration.
Digital marketing is about much more than simply links, but links are the fuel that powers visibility, whether it's through social, organic, or paid tactics. Here's how to maximize the value of the content marketing campaigns you plan.
Gurus. Mavens. Ninjas. Rockstars. No doubt you’ve seen some of these job titles on LinkedIn or Twitter profiles. Advertising Age even did some calculations using FollowerWonk to show the meteoric growth of such titles over the past few years.
Search and social optimization software firm SEOmoz has made its first acquisition, buying Twitter analytics company Followerwonk for $1-4 million. It is now fully integrated with the Moz Pro account, a process that took two months to complete.
Marketers, brands and individuals are getting scored, ranked and labeled as a specialist, a celebrity, a curator or even a taste-maker thanks to sites like Klout, PeerIndex, Kred and Percollate. Find out the best ways to boost your influence score.
Getting found and heard on Twitter isn’t as easy as the early days. The party is getting bigger and the saturation level is getting murkier. Here’s how brands can best optimize with the times and stay in the tweet game without losing time and money.