Google's dominance in paid search is taking a hit from the number of mobile apps that users are using on a daily basis, apps that often use alternative sources of revenue generation outside of Google ads. according to an eMarketer report.
Mobile devices – and the apps contained within them – are increasingly "always on." This presents a perfect opportunity for advertisers to drive meaningful engagement where messages are an integrated and seamless part of the user experience.
Flurry reported that the final week of 2012 brought on a significant increase in overall app downloads. US consumers were found to be the biggest downloaders of apps last week. Flurry predicted app downloads to continue to grow through 2013.