More users generating more data means that targeting has the potential to become even more intelligent, but it does not come without its challenges. Here are three areas of opportunity in audience targeting that marketers should be investigating.
RKG released its digital marketing report for Q2 2014 and found organic traffic comprised 31 percent of all website visits in Q2, and mobile traffic grew to make up 34 percent of those visits. Meanwhile, 42 percent of social visits came from mobile.
Kenshoo has announced "Intent-Driven Audiences," which gives advertisers the ability to create custom audiences made up of people who have clicked search ads, and are then are targeted to receive ads across Facebook's ad inventory, including mobile.
With so many DSPs available it can be challenging to determine which platform will best serve your needs. What are some common inefficiencies to look out for and questions to ask before committing? Consider these five factors when choosing a DSP.
The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officially announced their partnership, surprising many in the advertising industry.
Paul Feng from Google AdWords made a few key announcements during Hero Conf this week in Austin, Texas. In addition to Google's news, leaders in pay-per-click marketing shared top tips on topics from retargeting, to product ads, to PPC abroad.
Real-time bidding (RTB) extends the bidding process that makes SEM so efficient to the display world. It allows marketers to target users by buying display banners available in ad exchanges in real time. Here are five critical points about RTB.
There are three types of creative involved in a typical campaign – the ad unit, the landing page, and the retargeted display unit. Here's why it’s important to think about all three types as parts of one larger customer experience.