fan base
Facebook Admits: Expect Organic Reach for Pages to Continue Declining
Facebook now admits that businesses will need to pay in order to get their companies posts and information in user newsfeeds.The way businesses do business on Facebook is changing, and it’s going to be expensive.
EdgeRank is Dead, Long Live Facebook’s EdgeRank Algorithm!
For years, EdgeRank has been the name of the algorithm Facebook uses to determine which posts users see in their news feed. However, Facebook is no longer using the term EdgeRank. Despite dropping the name, the framework is still alive and well.
78% of a Brand’s Facebook Fans Are Already Customers [Study]
Why do people become fans of a brand on Facebook? A new study reveals that a majority are customers of a brand. Other motivators include discounts and contests, but the data suggests these fans are not worth as much to a brand in the long run.
Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize
Those who already embraced Facebook local marketing tactics to grow their page, increase engagement and dominate users’ news feeds should be in good shape, but even those starting from scratch have a great opportunity to reap Graph Search success.
Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing
Facebook’s Timeline for brand pages will increase your fan engagement 425 percent. Actually, engagement is down 30 percent, but only for pages launched on the fourth Sunday of months ending in “y” in which there was a full moon. Reality check time.
Google Goes Gaga For Chrome TV Ad
During the season finale of “Saturday Night Live” Google premiered its new ad for Chrome and its other services – heavily favoring ... read more
Facebook Marketing 101
Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real-time searches.
Social Shopping: Build Long-Term Traffic and Trust
With a predicted slow year on the horizon, what can you do to be better and different in this market? This is an important question to answer, especially in Q1, when the e-commerce segment is very slow, so think about these types of strategies carefully.
