Facebook.
Adobe to Acquire Efficient Frontier in Mission to Optimize Ad Spend
Adobe has agreed to purchase search centric agency Efficient Frontier. The deal brings Adobe, traditionally a platform company, a global search marketing…
Renewed Calls for Privacy Law Following Facebook FTC Settlement
Facebook shared user IDs with advertisers, allowing them to tie Facebook data to information gleaned about users on other sites, according to…
Facebook Facing Large Fines in Europe Due to Privacy Concerns
The social network is facing more legal action and hefty fines from the European Commission for "eavesdropping" on its users to gather…
Cyber Monday Sale Groupon Didn’t Want: Their Stock 50% Off
You may have received a pile of Groupon offers yesterday, but one sale the company did not want you to see was…
A Facebook $10 Billion IPO Would Dwarf Google’s IPO
A rumored Facebook IPO could take place in Q2 2012 and value the company at $100 billion, with Founder/CEO Mark Zuckerberg’s stake…
New YouTube Record: 20+ Billion Video Views in October
The latest comScore Video Metrix data has just been announced. Facebook.com is now the second biggest video content property. And Schmooru, Warner…
Google News Gets Social, Adds +1’s
Google News visitors who are logged into their Google account will now sometimes see socially promoted data on their news spotlight. The…
Beyond SEO: Retaining the Visitor
It isn't all about rankings and traffic anymore. Visitor retention and conversion optimization are becoming the new focal points in the SEO…
Beyond Facebook: 5 Questions to Ask Before Jumping into a New Social Network
Brands shouldn’t rush to create pages or advertise on every social network, even if the audience seems like a perfect fit. To…
Google+ Adds Community Guides for Organizations
Google is pushing to get more celebrities, politicians, non-profits, and other organizations onto Plus by providing "community guides." These free guides showcase…