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Yelp Stock Jumps by 64 percent in IPO
Local search and user-generated review site Yelp has become the latest technology firm to surge onto the stock market. The company yesterday…
Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights
In addition to launching new Facebook Pages this week, the social network gave a close-up of new premium and mobile ads, announced…
Instagram: 10 Tips to Tell Your Brand’s Story 1,000 Words at a Time
As brands jump into the Internet’s latest darling site, Pinterest, other brands are doubling down on Instagram, a place where they can…
New Facebook Brand Pages Guide: Everything You Need to Know
Facebook’s new timeline-styled brand pages launched today and all Pages will switch over to the new format as of March 30. Some…
Google+ Local Marketing Pilot Programs for Large Brands Show Promise
Opportunity abounds for nimble brands that embrace Google+. Local marketers have a new but challenging opportunity to tackle. Here's why brands should…
Yahoo Threatens Facebook With Lawsuit Over Advertising Patents
Yahoo has warned Facebook that it will face legal action if the social network doesn't sign licensing deals for patents Yahoo believes…
Google+: Why User Counts & Low Engagement Don’t Matter
External estimations of Google+ adoption and engagement look pretty grim... if you’re expecting users to engage. In comparing Google+ to Facebook, we…
Social Search Result Rankings for Top 500 Tech Writers [Study]
By looking at the search rankings of 500 influential technology writers, this study aims to gain a better sense of how Google…
Why an Optimized Content Strategy is Crucial for Social & Search
Success in social media and organic search is only possible with an optimized content marketing strategy. If you don’t have the latter,…
Facebook Storefronts: Why Brands Fail
Executives from social technology startups share several reasons why four high-profile brands - Gamestop, Gap, JCPenney, and Nordstrom - have reportedly shuttered…