Facebook.
Where Should In-House SEO Reside?
When thinking of where should in-house SEO reside in your company you want to give special consideration to two factors: Will this…
3 Social Marketing Communication Methods: When & How to Use Them
Marketing is often divided into three types of communication: One-to-one, one-to-many, and many-to-many. Savvy marketers use all three modes of communication. But…
PPC: How to Tap Into the Power of the Persona
Personas are widely underused in the PPC and search marketing community as a whole. PPC advertisers have a lot to gain by…
Facebook Introduces Interest Lists, ‘Your Own Personal Newspaper’
Facebook has just announced a new feature to help users curate the content that most matters to them. Interest Lists feature Pages…
How to Make Friends & Influence People at #SESNY
SES is now on Vivastream. You're probably thinking “oh no, not another social network to keep track of.” But this one is…
Twitter Brand Pages Adding E-Commerce, Contest Features?
Twitter is rumored to be planning a host of new features to Brand Pages this year, including contests, sweepstakes and e-commerce as…
Winning the Content Marketing Race
He who has the best content wins. Let’s consider what “best” and “winning” really means in this context – then look at…
Google, Facebook Briefly Caught in Danish Child Porn Filter
A simple human error resulted in the exposure of a serious systems design flaw in Denmark March 1st. A police officer accidentally…
Bing Search First to Test Facebook’s New Logout Page Ad
Facebook is in the process of testing a new logout screen page ad unit that was unveiled last week. When you log…
How to Increase Your Local Business Facebook Reach in Minutes a Day
Facebook marketing for local stores doesn’t have to be time consuming or expensive. Be creative, be real, and be consistent. Here are…